# Canine-Concealing Campaigns The Amigos dos Bichos Ads Reprimand Animal Abandonment By Amelia Roblin | Published 2011-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amigos-dos-bichos-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/amigos_dos_bichos_abandon_2) & [oxxy.br](http://www.oxxy.com.br/wordpress/) One may not be directly harming one's house pet, but as these Amigos dos Bichos ads point out, withholding your critter's basic needs or abandoning him altogether are just as bad as a physical beating. Designed by the Oxxy Propaganda creative agency, these prints present a visual illusion at first glance. With a view of a couch in a modern living room and a bench on a dark sidewalk, the observer may be lead to think the campaign is emphasizing seating, when really the focus takes a little more optical deciphering. Hidden within the cream-colored shaggy carpet is a sad-looking terrier, and sitting up against an ashen stone wall is a lonely stray dog. Reminding pet owners to care for their little critters, the Amigos dos Bichos ads force what's often hidden into the foreground. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visual Illusion Ads:** Using visual illusions in advertising campaigns to capture attention and convey a deeper message. - **Hidden Messaging:** Incorporating hidden elements or messages in advertisements to encourage audience engagement and interpretation. - **Awareness Campaigns:** Creating advertising campaigns that aim to raise awareness and prompt action on important issues. ### Who This Affects Most - **Advertising & Marketing:** The advertising and marketing industry can leverage visual illusions and hidden messaging to create compelling and impactful campaigns for clients. - **Pet Care:** The pet care industry can collaborate with awareness campaigns like Amigos dos Bichos to promote responsible pet ownership and combat animal abandonment. - **Creative Agencies:** Creative agencies specializing in visual design and storytelling can explore disruptive innovation opportunities by incorporating hidden elements in their campaigns to engage viewers on a deeper level. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md)