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# Romantically Smokey Photoshoots
Amidst by Nicholas Harding Stars Model Luiza Matyba

By Meghan Young | Published 2014-05-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/amidst-by-nicholas-harding
References: [fashionising](http://www.fashionising.com/pictures/b--diffuse-lighting-confines-natural-beauty-75750.html) & [nharding](http://www.nharding.com/)

Amidst by Nicholas Harding, an Australian photographer based in Melbourne, Australia, is a photo series that focuses on the allure of an enchanted forest and the mysteriousness of mist. Although more smokey than misty, it is hard not to be intrigued by the [fairy tale-like theme of the photoshoot](https://www.trendhunter.com/trends/wild-rose-sparrow). Model Luiza Matyba does channel her inner [Disney](https://www.trendhunter.com/trends/disney-wedding-dresses-1) princess after all, if in a more mature way.

Clad in a wardrobe of silvery metallics, white knits and layered pearls, the red-headed beauty appears to be either waiting or hiding from something. Showcasing the fashion designs of Joanna Hawrot, Amidst by Nicholas Harding does a great job of shrouding them in smoke and shadows to really pique people's interests.

The looks featured in Amidst by Nicholas Harding were perfected by beauty artist Marta Orlik.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 48% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Enchanted Forest Photography:** Opportunity for photographers and artists to create visually captivating and ethereal images set in mystical natural landscapes.
- **Misty and Smokey Aesthetic:** Potential for fashion brands and designers to incorporate misty and smokey elements into their collections, creating an air of mystery and allure.
- **Modern Fairy Tale Fashion:** Space for fashion stylists and designers to draw inspiration from fairy tales and create innovative garments that blend fantasy and contemporary aesthetics.

### Industries Being Reshaped

- **Photography:** Disruptive innovation opportunity for photographers to experiment with new techniques and concepts for capturing the enchantment and mystique of natural settings.
- **Fashion:** Potential for fashion industry professionals to explore smokey and misty elements in their designs, adding a touch of intrigue and fantasy to their collections.
- **Beauty:** Opportunity for beauty artists to develop transformative makeup and hairstyling techniques that enhance the ethereal and mysterious qualities of romantic photoshoots.

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