# Criminal Dog Ads 'AmiciCani' Shows Canines Don't Judge By Andrew Robertson | Published 2012-04-13 | Updated 2012-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amici-cani References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/amici-cani-onlus-killer/) & [amicicani](http://www.amicicani.com/) Combining wit and humor, 'AmiciCani' advertises the need that many canines have for a home. The new [ad campaign](https://www.trendhunter.com/trends/chief-snuggle-officers) for the Italian-based [adoption center for animals](https://www.trendhunter.com/trends/rare-breed1) portrays three separate scenarios, each involving particularly menacing characters aided by their [canine companion](https://www.trendhunter.com/trends/minds-best-friend). Executioner, robber, murderer: to a dog, none of this matters. Few things come close to the loyalty that a dog will display towards a kind owner, and it’s hard to believe that some people can mistreat or abandon their animal companions. With so many in need of a proper shelter, AmiciCani is helping animals find a home and family to be a part of. Don’t worry if you rob the occasional bank, Spot can learn to drive the getaway car. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Wit and Humor in Animal Adoption Ads:** Disruptive innovation opportunity: Incorporating wit and humor in animal adoption ads can attract more attention and increase adoption rates. - **Promoting Loyalty and Companionship:** Disruptive innovation opportunity: Focusing on the loyalty and companionship of animals can inspire more people to adopt and provide a home for them. - **Redefining Animal Stereotypes:** Disruptive innovation opportunity: Challenging preconceived notions about certain breeds or appearances can help increase adoption rates and decrease unfair discrimination against animals. ### Where This Applies - **Animal Adoption Centers:** Disruptive innovation opportunity: Implementing creative and engaging advertising campaigns can attract more potential adopters and increase the number of animals finding homes. - **Animal Welfare Organizations:** Disruptive innovation opportunity: Utilizing storytelling and emotional appeal in advertising can create a stronger connection between potential adopters and animals in need, leading to higher adoption rates. - **Advertising and Marketing:** Disruptive innovation opportunity: Exploring unconventional approaches, such as wit and humor, in animal adoption ads can create a memorable and impactful message, ultimately driving more adoptions. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md)