# Androgynous Beautorials The Amica June 2010 Issue Gets Cross-Gendered for a Sultry Summer Look By Vittoria Natarelli | Published 2010-05-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/amica-june-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/05/editorial-amicas-dmanagement.html) & [amica.de](http://www.amica.de/) The Amica June 2010 issue is using men's shirts as bathing suit covers, creating this easy and ultra-cool look for summer. The photos are a subtly sultry, black and white and should work well for summer inspiration. Not only is the menswear worthy of note, the headbands and hot pants are as well. The hippie-esque headband is back, and the thin band over straight hair look is a clean style statement. The Amica June 2010 issue is loving the summer, easy look. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Disruptive innovation opportunity in the fashion industry to create gender-neutral clothing and accessories. - **Summer Inspire:** Disruptive innovation opportunity in the beauty industry to create summer-inspired makeup and hair looks. - **Hippie Revival:** Disruptive innovation opportunity in the fashion industry to reintroduce hippie-inspired accessories and clothing. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion designers to create androgynous clothing lines. - **Beauty:** Disruptive innovation opportunity for beauty brands to create summer-inspired makeup and hair products. - **Accessories:** Disruptive innovation opportunity for accessory designers to revive and modernize hippie-esque headbands and styles. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)