# Witchy Widow Editorials The Amica Bulgaria November 2012 Photoshoot Stars Pirina Dzhupanova By Meghan Young | Published 2012-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/amica-bulgaria-november-2012 References: [fashiongonerogue](http://fashiongonerogue.com/georgi-andinov-captures-black-magic-for-amica-bulgaria-november-2012/) & [amica.bg](http://www.amica.bg/) The Amica Bulgaria November 2012 editorial is dark and foreboding. Although these descriptors can easily be used to describe the winter season, which the outfits showcased are perfect for, it is more often than not that people try to mask the depressive months with bright lights and holiday cheer. Nevertheless, this photoshoot embraces the true essence of winter through an [all-black wardrobe](https://www.trendhunter.com/trends/jiyongkim-fw25) and haunted halls. Lensed by photographer Georgi Andinov, the Amica Bulgaria November 2012 editorial stars model Pirina Dzhupanova. The dark-haired beauty channels her inner witch widow with the help of stylist Dobromir Kiryakov. He has draped her in a [mesh veil, lace gowns](https://www.trendhunter.com/trends/wednesday-capsule) and textured coats. Makeup artist Kiril Chalakov finished the looks with [deep red lips](https://www.trendhunter.com/trends/il-pranzo-campaign). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Fashion Editorials:** Opportunity for fashion brands to explore the trend of embracing dark and foreboding aesthetics in their photoshoots, appealing to consumers who appreciate a more non-traditional and moody approach to fashion. - **Winter Gothic Fashion:** Opportunity for fashion designers to create winter collections that incorporate elements of gothic fashion, offering a unique and edgy alternative to the usual bright and cheerful winter attire. - **Hauntingly Elegant Beauty Looks:** Opportunity for beauty brands to experiment with dark and mysterious makeup looks, catering to consumers who desire an elegant and haunting beauty aesthetic. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion brands to explore alternative aesthetics and tap into the market of consumers seeking non-traditional winter fashion options. - **Photography:** Opportunity for photographers to specialize in dark and atmospheric fashion editorials, offering their unique skills and creative vision to fashion brands looking for a distinctive visual narrative. - **Beauty:** Disruptive innovation opportunity for beauty brands to develop and market products that cater to the demand for dark and haunting beauty aesthetics, allowing consumers to embrace a more mysterious and elegant look. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Gothic Footwear Capsule](https://www.trendhunter.com/trends/wednesday-capsule.md)