# Gender-Neutral Parisian Streetwear PUMA and AMI Launched a New Apparel and Footwear Capsule By Niko Pajkovic | Published 2022-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ami References: [modern-notoriety](https://www.modern-notoriety.com/puma-ami-collection-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=puma-ami-collection-release-date) & [puma](http://puma.com) Sportswear giant [PUMA](https://www.trendhunter.com/trends/puma-x-madhappy) has teamed up with Paris-based fashion label AMI to launch a new apparel and footwear collection inspired by the theme of happiness through friendship. Of course, the [collaborative theme](https://www.trendhunter.com/trends/crossover-collection) is very fitting considering AMI's mission is to express friendship and community through its clothes. The PUMA x AMI collection features four new footwear offerings. These include the Slipstream Lo, Slipstream [Mid](https://www.trendhunter.com/trends/1pm-mid), Suede Mayu, and Suede Crepe, all of which arrive in a neutral-tone color palette and incorporate leather, suede, and gum rubber outsoles into their designs. As for apparel, the collection delivers a wide range of gender-neutral pieces including tees, polos, hoodies, jackets, crews, shorts, pants, and more. “We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message," said Adam Petrick, Global Director of Marketing for PUMA. Image Credit: Puma ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Gender-neutral Fashion:** The success of a gender-neutral fashion collaboration between PUMA and AMI shows a growing demand for inclusivity in the fashion industry. - **Sustainable Streetwear:** PUMA and AMI's new collection emphasizes environmentally friendly materials such as leather and suede for a more sustainable fashion industry. - **Community-driven Apparel:** AMI's mission to express friendship and community through its clothes highlights an opportunity for brands to connect with consumers on a deeper level through shared values and messaging. ### Who This Affects Most - **Fashion:** The collaboration between PUMA and AMI showcases a bold new direction for fashion brands, emphasizing inclusivity, sustainability, and community-driven values. - **Sportswear:** The success of PUMA and AMI's collaboration highlights a growing trend towards fashionable, stylish sportswear that incorporates functional designs and environmentally friendly materials. - **Community Building:** AMI's philosophy of promoting community and friendship through fashion points towards a fresh new opportunity for brands to focus on building communities around a shared interest or value other than just selling a product. ## Related on Trend Hunter - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md)