# Urban Sophistication Streetwear The AMI Spring/Summer 2015 Collection is Effortlessly Cool By Jana Pijak | Published 2014-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ami-springsummer-2015 References: [fuckingyoung.es](http://fuckingyoung.es/ami-springsummer-2015/) & [amiparis.fr](http://amiparis.fr/) Alexandre Mattiussi presented his AMI Spring/Summer 2015 collection during Paris Fashion Week. The striking menswear line consisted of [monochromatic and color-infused pieces](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that were designed with the urban consumer in mind. Dynamically layered looks took center stage in a runway show that presented the label's fans with effortlessly cool pieces for summer. Referencing day-to-day life in the big city, the AMI Spring/Summer 2015 collection features [lightweight trenches](https://www.trendhunter.com/trends/stein) that are perfect for rainy days and sleek short and t-shirt pairings that are both elegant and comfortable. Moreover, the line features [versatile backpack accessories](https://www.trendhunter.com/trends/marmot-1) and windbreaker garments that are a must for cyclists. In addition to the collection's winning black and white pairings, its pops of indigo and citrus orange stole the show. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Effortlessly Cool:** Disruptive innovation opportunity: Develop a line of fashion that combines effortless style with comfort for urban consumers. - **Lightweight Trenches:** Disruptive innovation opportunity: Create innovative, lightweight trench coats designed specifically for rainy days in urban environments. - **Versatile Backpack Accessories:** Disruptive innovation opportunity: Design backpack accessories that are able to adapt to various urban lifestyles and provide both functionality and style. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new materials and design techniques to create fashion collections that effortlessly blend urban sophistication with comfort. - **Outdoor Gear:** Disruptive innovation opportunity: Develop waterproof, lightweight outerwear options that are specifically tailored for urban environments and activities. - **Accessories:** Disruptive innovation opportunity: Design backpack accessories that incorporate both style and functionality, catering to the needs of urban consumers. ## Related on Trend Hunter - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)