# Black-Owned Clean Beauty Brands Ami Colé's Range is Designed with Darker Skin Tones in Mind By Laura McQuarrie | Published 2021-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ami-cole References: [thezoereport](https://www.thezoereport.com/beauty/ami-cole-clean-beauty-brand-melanin-skin) & [amicole](https://www.amicole.com/products/the-crew) Ami Colé is a clean beauty brand that delivers no-makeup makeup for melanin-rich skin and it is making its summer debut with three products: Skin-Enhancing Tint, [Lip Treatment Oil](https://www.trendhunter.com/trends/healing-lip-oil) and Light-Catching Highlighter. All of these [clean beauty essentials](https://www.trendhunter.com/trends/clean-products-for-home-and-body) can be found within a bundled set called The Crew and these hero products help to enhance the skin with a satin finish, add shine, light color and protection to the lips and catch the light with a "my-skin-but-better-glow." Founder and CEO Diarrha N'Diaye named the company after her mother and as a first-generation Senegalese-American, N'Diaye spotted a gap in the Black-owned beauty market. Her brand satisfies a demand for high-end, non-toxic beauty that enhances melanin-rich skin in an effortless way with nourishing and multitasking treatments. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 27% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Beauty for Melanin-rich Skin Tones:** Opportunity for clean beauty brands to cater their products for darker skin tones - **Non-toxic Beauty:** Opportunity for non-toxic beauty products to satisfy the demand of melanin-rich skin tone individuals - **Bundled Clean Beauty Sets:** Opportunity for clean beauty brands to sell bundled sets of products for added convenience ### Who This Affects Most - **Beauty and Personal Care Industry:** The Beauty and Personal Care industry can benefit from producing non-toxic makeup that caters to various skin tones - **E-commerce Industry:** E-commerce platforms can benefit by catering to a growing demand of melanin-rich makeup products - **Luxury Beauty Industry:** The Luxury beauty industry can benefit from producing high-end makeup products for darker skin tones ## Related on Trend Hunter - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md)