# Melanin-Focused Eyebrow Products Ami Colé Introduces Two New Eyebrow Products to its Lineup By Kanesa D | Published 2022-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ami-cole-1 References: [hypebae](https://hypebae.com/2022/9/ami-cole-on-point-precision-brow-pencil-ultra-flex-shaping-gel-release-price-info) & [amicole](https://www.amicole.com/products/brow-duo) Ami Colé is a beauty brand dedicated to providing products for melanin-rich skin in all forms. The brand already offers core products like a [tinted moisturizer](https://www.trendhunter.com/trends/live-tinted), tinted lip oil, and highlighter balm, and has now introduced the ‘On Point Precision Brow Pencil’ and the ‘Ultra-Flex Brow Shaping Gel’ for effortless beauty. The ‘On Point Precision Brow Pencil’ is a [retractable eyebrow pencil](https://www.trendhunter.com/trends/loreal-paris-faux-brow) with an ultra-fine tip for precision strokes that resemble hair. The eyebrow pencil comes in four shades that mirror braiding hair colors, including: 1, a rich black; 1B, a dark brown; 4, a medium brown; and 27, a light brown. Accompanying the pencil is the ‘Ultra-Flex Brow Shaping Gel,’ a clear brow gel that works to shape, lift, and sculpt the eyebrow hairs. This product can be used in conjunction with the brow pencil, a pomade, or alone for natural coverage. Image Credit: Ami Colé ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty for Melanin-rich Skin:** Creating beauty products for melanin-rich skin is a disruptive innovation opportunity - **Precision Eyebrow Pencils:** Developing ultra-fine tipped eyebrow pencils for precision strokes is a disruptive innovation opportunity - **Flexibility in Brow Shaping Products:** Producing clear brow gels that provide flexibility in shaping eyebrow hairs is a disruptive innovation opportunity ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from developing more products for melanin-rich skin - **Eyebrow Grooming:** The eyebrow grooming industry can benefit from developing more precise and flexible products for shaping eyebrow hairs - **Personal Care:** The personal care industry can benefit from developing more specialized products for diverse skin tones ## Related on Trend Hunter - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Strong-Hold Brow Hybrids](https://www.trendhunter.com/trends/brow-milk.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Microfine Brow Pencils](https://www.trendhunter.com/trends/precisely-my-brow-detailer.md) - [Natural-Looking Eyebrow Gels](https://www.trendhunter.com/trends/eyebrow-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md)