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# Single Password Purchases
Amex Express Checkout Provides an Effortless Way to Shop Online

By Meghan Young | Published 2015-07-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/amex-express-checkout
References: [techcrunch](http://techcrunch.com/2015/07/09/amex-negs-digital-wallets-to-build-its-own-checkout-pairs-with-stripe-to-spread-it-wide/) & [americanexpress](https://www.americanexpress.com/us/content/express-checkout/index.html)

Apple might be trying to revolutionize the checkout system in-stores, but the latest [Amex Express](https://www.trendhunter.com/trends/amex-stagecoach-activation) Checkout program is set to make a difference with online purchases. [American Express](https://www.trendhunter.com/trends/charitable-loyalty-program) cardholders will "pay for goods and services on web, mobile and in apps with a single password that cardholders already have and use to access their Amex accounts — not unlike PayPal’s password-based checkout option," explains Tech Crunch.

Amex Express Checkout is set to partner with Stripe in order to make the transition to this program more effortless. For now, a small group of retailers including Burberry, the Gap, Hulu, [Ticketmaster](https://www.trendhunter.com/trends/rebate-program) and Avis Car Rental are using Amex Express Checkout. Since it taps into something customers are already using, it's a system that is sure to find traction sooner than later.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 10% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Password-based Checkout:** Amex Express Checkout offers a convenient way for customers to make online purchases with a single password, similar to PayPal's checkout option.
- **Partnerships with Online Payment Providers:** Amex Express Checkout's partnership with Stripe enables seamless integration with online retailers, enhancing the shopping experience.
- **Expansion of Retailers:** As more retailers like Burberry, the Gap, Hulu, Ticketmaster, and Avis Car Rental adopt Amex Express Checkout, it presents an opportunity for widespread disruption in the online payment industry.

### Who This Affects Most

- **Online Payment:** The Amex Express Checkout program revolutionizes the way customers pay for goods and services online, potentially disrupting traditional online payment methods.
- **E-commerce:** The partnership between Amex Express Checkout and Stripe provides an innovative payment solution for e-commerce platforms, improving the checkout process for online shoppers.
- **Retail:** Amex Express Checkout offers an effortless and secure online payment solution for retailers, enhancing customer satisfaction and potentially driving sales.

## Related on Trend Hunter

- [Secure Streamlined Checkouts](https://www.trendhunter.com/trends/aasaan-checkout.md)
- [Modernized Digital Checkout Platforms](https://www.trendhunter.com/trends/digital-checkout.md)
- [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md)
- [Flexible Mobile Bank Payments](https://www.trendhunter.com/trends/wallet-express.md)
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- [Travel Experience-Focused Partnerships](https://www.trendhunter.com/trends/american-express-canada.md)
- [Comprehensive Checkout Tools](https://www.trendhunter.com/trends/trevipay.md)
