# Social Media Artvertising Campaigns (UPDATE) Trend Hunter to Compete in AmEx Canvas Contest By Katherinev123 | Published 2010-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/amex-canvas-contest2 References: [facebook](http://www.facebook.com/AmericanExpressCanada?v=app_161593820534630) & [home.americanexpress](https://home.americanexpress.com/home/ca/en/home_p.shtml) (SPONSORED) Last week, we featured the AmEx Canvas Contest and invited readers to visit American Express’ [Facebook application](http://www.facebook.com/AmericanExpressCanada?v=app_161593820534630) to create their own ad. Now, Trend Hunter will be competing against local media in the contest for a $5,000 donation to the United Way. If you’re in Toronto, join us at Bay-Adelaide Centre on November 2nd from 11:30-1:00pm. You’ll get to see Trend Hunter in a creative showdown against other media outlets, using the American Express digital canvas to design an ad on a giant screen! Our creations will be judged by host, actor and comedian Colin Mochrie. What’s more, attendees who submit a canvas using AmEx’s Facebook application on site will get a chance to win an [Apple](https://www.trendhunter.com/trends/shein-pop-up) iPad or American Express Gift Cards at the event. And don’t forget there’s also a grand prize trip to New York City up for grabs. Come to cheer us on! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Social Media Artvertising Campaigns:** Disruptive innovation opportunity: Develop unique and engaging social media advertising campaigns to stand out in a crowded marketplace. - **Amex Canvas Contest:** Disruptive innovation opportunity: Create a platform for users to design and submit their own advertisements, increasing engagement and brand awareness. - **Creative Showdown Events:** Disruptive innovation opportunity: Organize live events where media outlets compete in designing ads using digital platforms, providing interactive and entertaining experiences for attendees. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Embrace social media and digital platforms to create innovative and effective advertising campaigns. - **Financial Services:** Disruptive innovation opportunity: Integrate user-generated content in marketing strategies to engage customers and promote brand loyalty. - **Event Management:** Disruptive innovation opportunity: Combine technology and creativity to organize interactive and engaging events that showcase brands and foster audience participation. ## Related on Trend Hunter - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Creatively Sponsored Art Events](https://www.trendhunter.com/trends/art-battle-event.md) - [Content Creator Development Programs](https://www.trendhunter.com/trends/canadas-next-top-creators.md) - [Battle-Style Art Events](https://www.trendhunter.com/trends/the-art-of-competition.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Playful Interactive Donut Contests](https://www.trendhunter.com/trends/battle-of-the-donuts.md)