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# Navy Ship-Inspired Watches
BVLGARI Launches a New Special Edition 'Amerigo Vespucci' Timepiece

By Niko Pajkovic | Published 2022-06-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/amerigo-vespucci
References: [hypebeast](https://hypebeast.com/2022/6/bvlgari-amerigo-vespucci-special-edition-watch) & [bulgari](https://www.bulgari.com/en-ca/)

Italian luxury brand [BVLGARI](https://www.trendhunter.com/trends/standout-novelties) has announced the launch of the 'Amerigo Vespucci,' a limited-edition wristwatch that pays tribute to the iconic Italian [Navy](https://www.trendhunter.com/trends/wolbrook-skindiver-decompression-mn90-watch) ship of the same name. Accordingly, the watch's color scheme and detailings draw inspiration from the vessel's design, while also introducing modern-day technical elements.

For example, the 'Aluminum GMT' version comes with an arrow-shaped hand and two 12-hour zones in black and yellow, one for daytime and one for nighttime. Other notable features of the luxurious watch include a titanium crown, [Super-LumiNova](https://www.trendhunter.com/trends/pineapple-dream) hour-markers, and star white hands.

"Like a challenge to the commands of time, the Bulgari Aluminium GMT sets a new course with this Amerigo Vespucci Special Edition, sailing in the wake of the great explorers,” reads a statement from the brand. “It is a celebration of the discoveries that revolutionized the era, as well as of perseverance and team spirit."

Image Credit: BVLGARI

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 84% | Activity: 87% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Military-inspired Watches:** There is an opportunity for luxury watch brands to create limited-edition timepieces that pay tribute to iconic military vessels, while introducing modern-day technical elements.
- **Dual Time Zone Watches:** Incorporating dual time zones can offer added functionality to luxury watches, appealing to those who travel frequently or have a global lifestyle.
- **Innovative Watch Materials:** There is the potential for luxury watch brands to experiment with unique and lightweight materials for watches, such as aluminum and titanium, to create modern and durable timepieces.

### Where This Applies

- **Luxury Watchmaking:** Luxury watch brands can create limited-edition timepieces that pay tribute to iconic military vessels while introducing modern-day technical elements, as well as experiment with unique and lightweight materials for watches.
- **Military and Defense:** Military vessels can inspire limited-edition luxury watch designs and collaborations, providing an opportunity for marketing and brand partnerships.
- **Travel and Lifestyle:** Including dual time zones in luxury watches can appeal to those who travel frequently or have a global lifestyle, tapping into the luxury travel market and offering added functionality to consumers.

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