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# Contests for Chic Bloggers
Stylelist.com & Bluefly's 'America's Most Stylish Blogger Contest'

By Katherinev123 | Published 2009-10-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/americas-most-stylish-blogger
References: [stylelist](http://www.stylelist.com/blog/2009/09/29/are-you-americas-most-stylish-blogger/) & [bluefly](http://bluefly.com)

Being a great blogger is no longer enough—you have to be fashionable too, and StyleList.com and Bluefly are out to find ‘America’s Most Stylish Blogger.’

While a contest like this may very well be redundant (for when has there ever been a style/fashion blogger who dressed poorly?), it’s a fantastic opportunity for bloggers to get their names out there. The winner, chosen by public vote, will score a shopping spree, their own blog on StyleList.com, and a blogger store on Bluefly.

StyleList.com outlines the process for choosing America’s Most Stylish Blogger: “We’ll choose contestants in mid-October. Each week, we’ll send them an item of clothing or an accessory and ask them to style it—on themselves, on their muse or on a model… We’ll post their photos, blog entries and videos breaking down the looks… Then the polls will open, and Americans get to cast their votes!”

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 16% | Activity: 75% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Fashion Blogger Contests:** Disruptive innovation opportunity: Brands can capitalize on the popularity of fashion bloggers by hosting contests to find the most stylish influencers and gain exposure.
- **Blogger Collaboration Campaigns:** Disruptive innovation opportunity: Brands can partner with fashion bloggers to create collaborative campaigns that combine their unique styles and reach a wider audience.
- **Interactive Fashion Competitions:** Disruptive innovation opportunity: Platforms can create interactive competitions where participants can showcase their styling skills in real-time and engage with a community of fashion enthusiasts.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Fashion retailers can leverage the popularity of fashion blogger contests to increase brand awareness and drive sales.
- **Marketing and Advertising:** Disruptive innovation opportunity: Marketing and advertising agencies can develop innovative campaigns that integrate fashion bloggers to reach a younger, trend-savvy audience.
- **Technology and Social Media:** Disruptive innovation opportunity: Technology companies can develop interactive platforms and tools that facilitate fashion competitions and engagement between bloggers and their followers.

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