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# Luxurious Grippy Tech Sneakers
The American's Cup Sneaker by Prada Comes in Three Colorways

By Amy Duong | Published 2018-04-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/americans-cup-sneaker
References: [highsnobiety](https://www.highsnobiety.com/p/prada-americans-cup-sneaker-release-date-price/) & [luisaviaroma](https://www.luisaviaroma.com/en-us/)

Luxury fashion label [Prada](https://www.trendhunter.com/trends/collapse-sneaker) introduces its new footwear model entitled 'American's Cup Sneaker' for Spring/Summer 2018. The new sneaker boasts an overall slim-fitted silhouette and a low cut ankle. It comes in three available colorways -- with the options of either all black, all white, or a blend of white and blue. The design of the new American's Cup Sneaker is sleek and clean, finished with a rubberized leather.

The uppers are constructed with the aforementioned rubberized leather, with a blend of fabric paneling as well. The tongue of the shoe is padded for comfort, and it also has mesh lining details. Beneath it all, there is a rubber outsole with high grip. The [tech sneakers](https://www.trendhunter.com/trends/amoeba) have very minimal branding and are now available for purchase online at Luisaviaroma.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 95% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Luxurious Grippy Tech Sneakers:** The American's Cup Sneaker by Prada offers a sleek and clean design with a rubberized leather finish and a high-grip rubber outsole.

### Industries Being Reshaped

- **Luxury Fashion:** Luxury fashion brands can explore the creation of high-end tech sneakers to cater to the growing demand for stylish and functional footwear.
- **Tech Wearables:** Tech wearables companies can integrate high-grip rubber outsoles into their products, providing users with enhanced stability and traction.
- **Online Retail:** Online retailers can leverage the popularity of luxury sneaker brands to attract consumers looking for exclusive footwear options.

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