# Hibiscus Campari Cocktails This Floral-Infused Americano Cocktail is a Bright Winter Beverage By Alyson Wyers | Published 2015-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/americano-cocktail References: [mashable](http://mashable.com/2015/12/23/winter-cocktails-pinterest-vianney-rodriguez) & [sweetlifebake](http://sweetlifebake.com/2015/07/31/the-hibiscus-americano/) Perfect for the winter time, this hibiscus americano is a twist on the Americano cocktail, and not a fancy coffee-based libation. Created by Tejana from the blog Sweet Life, the beverage recipe is made with [campari, sweet vermouth](https://www.trendhunter.com/trends/italicus-and-savoia), hibiscus liqueur, club soda and orange slices for garnish. The drink is poured over ice and enjoyed in a nice glass. Described as vibrant, bright and refreshing, the [hibiscus americano cocktail](https://www.trendhunter.com/trends/aza-hibiscus-tea) has a bold and fiery hue that makes it a fun addition to any [festive occasion](https://www.trendhunter.com/trends/aperolidays). It is also light enough to enjoy year round, especially with the floral hint of hibiscus. You could even add edible flowers on top as an extra decoration and holiday-appropriate flair. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hibiscus Cocktails:** Opportunity for bars and beverage companies to create unique and visually striking cocktails using hibiscus as a key ingredient. - **Floral-infused Beverages:** Potential for beverage industry to explore floral-infused drinks to offer consumers new and refreshing flavor experiences. - **Creative Garnishes:** Opportunity for restaurants and bars to experiment with unique garnishes like edible flowers to enhance the visual appeal and presentation of cocktails. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to capitalize on the popularity of floral-infused cocktails by creating new and innovative beverage products. - **Bar and Restaurant Industry:** Restaurants and bars can attract customers by offering unique and visually stunning cocktails made with hibiscus and other floral ingredients. - **Event and Hospitality Industry:** Opportunity for event planners and caterers to incorporate floral-infused cocktails with creative garnishes into their beverage offerings to provide a memorable and aesthetically pleasing experience for clients. ## Related on Trend Hunter - [Romantic Gin-Branded Cocktails](https://www.trendhunter.com/trends/love-me-lender.md) - [Sparkling Hibiscus Flower Water](https://www.trendhunter.com/trends/sparkling-hibiscus-flower-water.md) - [Ombre Hibiscus Berry Drinks](https://www.trendhunter.com/trends/hibiscus-berries-sunrise.md) - [Holiday Mocktail Kits](https://www.trendhunter.com/trends/blood-orange-winter-fizz.md) - [Spicy Summer Spritzes](https://www.trendhunter.com/trends/simona-spritz.md) - [Bittersweet Citrus Mixers](https://www.trendhunter.com/trends/bittermilk-no8.md) - [Ready-to-Make Cocktail Kits](https://www.trendhunter.com/trends/readytomake-cocktail.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md)