# Biker-Inspired Menswear This Toyko Brand's Editorial Features Many Americana Men's Looks By Riley von Niessen | Published 2016-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/americana-mens-looks References: [hypebeast](http://hypebeast.com/2016/8/rats-2016-fall-winter-lookbook) & [rats.jp](http://www.rats.jp/collection/16aw/index.html) 'RATS,' a Japanese fashion label that's based in Tokyo, Japan, released its lookbook for Fall/Winter 2016, which is essentially made up of Americana men's looks. In order to generate this theme, RATS includes a number of thick denim pieces, [masculine leather jackets](https://www.trendhunter.com/trends/schott-x-dickies), down vests, [military-style parkas](https://www.trendhunter.com/trends/studio-nicholson-fw25) and rustic-looking accessories. Each is modeled by men who perch causally atop a stool against a simple backdrop, working to draw attention to their reserved composure, which speaks to the Americana men's looks that are presented. This is also maintained by the brand's inclusion of [Harley Davidson](https://www.trendhunter.com/trends/dynamic-duo-lipstick) pins, as well as motorbikes and beer bottles throughout. Each of the images within the editorial are black and white, further accenting the old-school inspiration and highlighting the simplistic colorways that make up the apparel within the collection. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Americana Menswear:** Opportunity for brands to incorporate thick denim pieces, leather jackets, rustic accessories, and old-school inspiration into men's collections. - **Rustic Accessories:** Opportunity for brands to introduce accessories such as Harley Davidson pins, motorbikes, and beer bottles into their menswear collections. - **Black and White Editorial Photography:** Opportunity for brands to use black and white photography to highlight simplistic colorways in their collections. ### Industries Being Reshaped - **Fashion:** Fashion brands have an opportunity to incorporate biker-inspired Americana menswear and rustic accessories into their collections. - **Photography:** Photography studios and fashion brands can experiment with black and white editorial photography to highlight products in a simplistic and stylish manner. - **Motorcycle Industry:** Motorcycle brands can partner with clothing brands to incorporate their products in biker-inspired menswear collections. ## Related on Trend Hunter - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)