# Edgy 70s Lookbooks Americana Manhasset Casts Hanne Gaby Odiele and Marlon Teixeira for Photoshoot By Meghan Young | Published 2015-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/americana-manhasset References: [fashiongonerogue](http://www.fashiongonerogue.com/americana-manhasset-spring-summer-2015-lookbook/) & [americanamanhasset](http://www.americanamanhasset.com/) Fashion retailer Americana Manhasset embraces the 70s in a big way for its latest lookbook. Channeling the edgy rock and roll part of this retro era, models Hanne Gaby Odiele and Marlon Teixeira strike a good-looking couple while dressed in looks that could easily go from the office to a concert and even a ritzy event with a slight tweak here and there. Americana Manhasset decided to feature [stunning pieces](https://www.trendhunter.com/trends/alessandro-micheles) from the likes of [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), Prada and Bottega Veneta. Captured both inside and outside, the looks will speak to those who are looking for fun and flirty outfits for [music festival season](https://www.trendhunter.com/trends/gap-and-den). Of course, the wardrobes are also great for spring and summer in general. They are finished with tousled hair for both models as well as dramatic eyeliner for Odiele. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 100% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **70s Fashion Revival:** The resurgence of 70s fashion presents an opportunity for retailers to tap into the nostalgia and edginess of this era. - **Versatile Office-to-concert Attire:** The demand for fashion that seamlessly transitions from an office setting to a concert creates an opportunity for designers to create versatile and stylish outfits. - **Music Festival Fashion:** The popularity of music festivals has opened up a market for retailers to cater to consumers seeking fun and flirty outfits for these events. ### Who This Affects Most - **Fashion Retail:** Fashion retailers have the opportunity to capitalize on the 70s fashion revival trend by offering a wide range of edgy and nostalgic clothing options. - **Luxury Brands:** Luxury brands can leverage the demand for versatile office-to-concert attire by incorporating high-quality materials and design elements into their collections. - **Beauty and Cosmetics:** Beauty and cosmetics companies can tap into the trend of 70s-inspired makeup looks, such as dramatic eyeliner, by creating products and tutorials that help consumers achieve this style. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)