# Perfect Family Pictorials The Americana Manhasset Spring/​Summer 2012 Lookbook is Retro-Infu By Jana Pijak | Published 2012-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/americana-manhasset-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/simon-nessman-by-laspata-decaro-for-americana-manhasset-springsummer-2012/) & [americanamanhasset](http://www.americanamanhasset.com) The [Americana Manhasset Spring](https://www.trendhunter.com/trends/origin-stories-americana)/​Summer 2012 editorial features models Simon Nessman and Karlie Kloss. The model duo play the role of the perfect 1960s couple, channeling the cast of Mad Men and proving that summer style is all about [retro revivals](https://www.trendhunter.com/trends/hollywood-breakfast-club). Simon and Karlie are out­fit­ted in bright designer looks from the likes of Brooks Brothers and Cole Haan among a variety of other luxe labels. Cap­tured by pho­tog­ra­pher Las­pata DeCaro, the models are extremely air-brushed giving off the image of a flawless 60s sitcom family. The Americana Manhasset Spring/​Summer 2012 lookbook shines a spotlight on summer's hot color trend, putting timeless wardrobe selects, [vivid hues and vibrant prints](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) on display. This stunning advertorial embraces a vintage aesthetic that features sharp tailoring, simplistic shapes and opulent accent details. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro Revival:** Explore opportunities to create modern products with a nostalgic and vintage aesthetic. - **Airbrushed Advertising:** Discover ways to use advanced image editing techniques to create flawless and aspirational visuals for marketing campaigns. - **Hot Color Trend:** Develop products and designs that incorporate vibrant hues and prints to appeal to the current demand for bold and eye-catching aesthetics. ### Where This Applies - **Fashion:** Incorporate retro styles and vintage-inspired designs into clothing lines to meet the demand for nostalgic fashion trends. - **Advertising:** Leverage advanced image editing techniques to create flawless and aspirational visuals for marketing campaigns. - **Interior Design:** Incorporate vibrant colors and prints in home decor products to meet the current consumer demand for bold and eye-catching designs. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)