# Organically Farmed Wine Cans Bonterra Shares Organic American Wine in Convenient Packaging By Laura McQuarrie | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-wine References: [prnewswire](https://www.prnewswire.com/news-releases/bonterra-organic-vineyards-introduces-californias-first-organically-farmed-wine-in-cans-300863158.html) & [bonterra](https://www.bonterra.com/bonterra-cans-thinking-outside-the-bottle/) [Bonterra](https://www.trendhunter.com/trends/ranch-wine) Organic Vineyards launched California's first nationally available [organically farmed wine in cans](https://www.trendhunter.com/trends/19-crimes-canned-wines), helping to meet the demand for American wine made with organically farmed grapes in a conveniently delivered format. The collection includes neatly sized 250-milliliter cans that hold products like Bonterra Sauvignon Blanc, Bonterra Rosé and the all-new Bonterra Young Red. This newest addition to Bonterra's portfolio is barrel-fermented, racked and aged in stainless steel, with a light and aromatic flavor that boasts lush notes of berries, melon and citrus. The portable, pre-portioned organic Bonterra wine can is recognized as an "[Instagram](https://www.trendhunter.com/trends/bonang-matheba)-ready package" that offers more freedom and flexibility than a glass bottle. Bonterra is passionate about organic and biodynamic farming to support healthy vines, insects and wildlife, as well as happy wine drinkers. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Organic Wine in Cans:** The new can format for organically farmed wine offers convenience and portability to wine drinkers and taps into the demand for sustainability-focused products. - **Instagram-ready Packaging for Wine:** The recognition of Bonterra's wine cans as an Instagram-ready package offers an opportunity for other wine makers to explore packaging designs that appeal to social media-savvy consumers. - **Wine Industry Sustainability:** The trend towards organically and biodynamically farmed grapes and sustainable packaging offers opportunities for wineries to differentiate themselves and cater to consumers who prioritize sustainability in their purchasing decisions. ### Who This Affects Most - **Wine Industry:** The wine industry can explore the opportunities of tapping into consumer demand for convenience and sustainability-focused products in order to differentiate themselves. - **Packaging Industry:** The packaging industry can offer innovative and Instagram-ready packaging solutions to wine makers looking to appeal to the social media-savvy consumer market. - **Organic Farming Industry:** The demand for organically farmed grapes in the winemaking industry can create opportunities for organic farming companies to partner with wineries and expand their product offerings. ## Related on Trend Hunter - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Orange Wines](https://www.trendhunter.com/trends/nomadica-1.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Canned Southern Wines](https://www.trendhunter.com/trends/country-water.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Celebrity-Backed Canned Wines](https://www.trendhunter.com/trends/avaline-2022.md)