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# American Whiskey Samplers
Gravity Drinks Packs 24 Bottles into a Whiskey Tour

By Amy Duong | Written with AI assistance | Published 2026-10-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/american-whiskey-samplers
References: [retailtimes](https://retailtimes.co.uk/an-alternative-advent-calendar-for-whiskey-lovers-24-american-whiskeys)

![American Whiskey Samplers](https://cdn.trendhunterstatic.com/thumbs/645/american-whiskey-samplers.jpeg)

UK-based Gravity Drinks is extending its Whisky Tour series for whiskey lovers with A Whiskey Tour of America, a [tasting gift set](https://www.trendhunter.com/trends/bruichladdich-x-butcherbox) that gathers 24 U.S. whiskeys from distilleries across the country. The lineup moves beyond Kentucky and Tennessee, giving drinkers a broader look at [bourbon, rye and other domestic styles](https://www.trendhunter.com/trends/american-wolf).

Each pour comes in a 50ml bottle inside a handmade wooden cabinet styled like a back-bar, and the center section holds two [engraved tumblers](https://www.trendhunter.com/trends/whiskey-decanters) for serving. An illustrated guidebook adds producer backgrounds, tasting notes and production details. The set is priced at £219.95 and sold through Hard to Find Whisky and Costco.

The handmade cabinet and guidebook turn the pack into a reusable tasting object that stays useful after the bottles are opened. Availability through Hard to Find Whisky and Costco widens access for gift buyers and turns whiskey curation into a more display-led purchase.

Image Credit: Gravity

## Trend Insights (Trend Hunter)

- Score: 7.7/10
- Popularity: 74% | Activity: 59% | Freshness: 99%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Regional Whiskey Discovery:** Curated samplers highlighting lesser-known American distilling regions create space for premium tasting formats that broaden consumer knowledge beyond traditional whiskey hubs.
- **Display-ready Gift Sets:** Reusable cabinets, glassware and collectible packaging are turning spirits into decorative home bar objects with extended value after consumption.
- **Guided Tasting Experiences:** Integrated guidebooks and producer storytelling elevate sample packs into educational experiences that make premium spirits more accessible to casual enthusiasts.

### Where This Applies

- **Premium Spirits:** Small-format bottles and curated assortments are reshaping whiskey retail by combining exploration, gifting and category education in one purchase.
- **Alcohol Gifting:** High-design packaging and bundled accessories support more sophisticated gift propositions for buyers seeking memorable, ready-to-present alcohol products.
- **Specialty Retail:** Partnerships with niche whisky sellers and mass retailers expand the reach of curated spirits collections while preserving a premium discovery-led feel.

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