# Nomadic Fashiontography American Vogue March 2010 Shows ‘The Wanderers' By Venessa Fisher | Published 2010-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-vogue-march-2010 References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=24697) & [vogue](http://www.vogue.com/accessoryfile/2010_March_The_Big_Comebacks/) Celebrated models Abbey Lee Kershaw, Karlie Kloss and Patricia van der Vliet play [modern day nomads](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection) in the American [Vogue](https://www.trendhunter.com/trends/nft-collection2) March 2010 issue. Cruising the open road in a red convertible, the free-spirited trio create a [whimsical feel](https://www.trendhunter.com/trends/wild-rose-sparrow) in rich patterns for Arthur Elgort’s story. Styled by fashion editor Tonne Goodman, the girls sport colorful flowing dresses, geometric leggings and a cowgirl-inspired petticoat skirt and jacket. The life of a wanderer sure looks sweet. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nomadic Fashiontography:** Opportunity for fashion brands to embrace nomadic-inspired collections and showcase them through visually captivating photography. - **Modern Day Nomads:** Opportunity for travel and lifestyle brands to cater to the growing demand for nomadic experiences and products that cater to a wanderlust lifestyle. - **Whimsical Fashion:** Opportunity for designers to incorporate whimsy and playfulness into their collections, creating unique and eye-catching fashion statements. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the trend of nomadic fashiontography to attract a new niche market of consumers who seek unique and unconventional styles. - **Travel and Lifestyle:** The trend of modern day nomads presents opportunities for travel and lifestyle brands to create products and experiences tailored to the needs and desires of nomadic individuals. - **Photography:** The demand for whimsical fashiontography provides photographers with an opportunity to showcase their creativity and artistic vision in capturing unique and captivating fashion stories. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)