# American Varsity-Themed Luxe Fashion Givenchy Takes a New Angle Highlighting Nostalgia This Season By Amy Duong | Published 2019-10-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/american-varsity References: [highsnobiety](https://www.highsnobiety.com/p/givenchy-varsity-capsule/) & [givenchy](https://www.givenchy.com/us/en-US/homepage?utm_source=Highsnobiety&utm_medium=display&utm_campaign=ds_fw19_usecomlaunch_us_0919&cmpid) Luxury fashion house [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) introduces a new collection that draws strong inspiration from the [nostalgic energy of American varsity themes](https://www.trendhunter.com/trends/the-carlyle-hotel). This season, the capsule arrives in correlation with the brand's US e-commerce store launch, delivering pieces that recall [American sportswear components](https://www.trendhunter.com/trends/5th-quarter-collection). The collection features three pieces -- this includes two tees and a hoodie, done in a color palette that spotlights black and white for a monochromatic finish that also nods to the brand's design language. Notably, on the back of each piece is number 52, which mods to the year that Hubert de Givenchy first launched the luxury fashion house. The sizes and silhouettes of the pieces make it so that the entire capsule is unisex. Image Credit: Givenchy ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **American Varsity-themed Luxe Fashion:** Givenchy's new collection draws inspiration from American varsity themes, creating opportunities for luxury fashion brands to incorporate nostalgic elements into their designs. - **Monochromatic Color Palette:** The black and white color palette used in Givenchy's collection showcases a monochromatic finish, presenting a disruptive innovation opportunity to explore the impact of minimalism on fashion trends. - **Unisex Capsule Collections:** Givenchy's unisex capsule collection highlights the growing trend of gender-neutral fashion, providing an opportunity for brands to tap into the market by creating inclusive and versatile designs. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands can look to Givenchy's American varsity-themed collection as a disruptive innovation opportunity to infuse nostalgia into their designs and connect with their target audience on an emotional level. - **E-commerce:** Givenchy's US e-commerce store launch offers an opportunity for the online retail industry to explore the potential of selling premium fashion collections directly to customers. - **Gender-inclusive Fashion:** The introduction of Givenchy's unisex capsule collection presents an opportunity for the fashion industry to embrace gender-neutral designs and cater to the increasing demand for inclusive and diverse clothing options. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Vintage QSR Collegiate Capsules](https://www.trendhunter.com/trends/tim-hortons-varsity-collection.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md)