# Candid Hipster Look Books The American Two Shot Spring 2013 Collection Has a Laid Back Style By Leslie Chen | Published 2013-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/american-two-shot-spring-2013 References: [nylonmag](http://nylonmag.com/nylonblogs/blog/2013/04/16/lookbook-american-two-shot/) & [americantwoshot](http://americantwoshot.com/lookbook/photo-album-three/) The American Two Shot Spring 2013 look book is more like a collection of candid photos of friends having fun hanging out than a series meant to advertise the clothing. Owned by Steph Krasnoff and Olivia Wolfe, American Two Shot is a one-stop cafe and fashion collaborative with a [casual carefree sense of style](https://www.trendhunter.com/trends/creative-class-uniform). Shot by Cesar Vega, the look book features a group of creative individuals who are designers, musicians, filmmakers, writers and dancers. Maybe the move away from strictly using [professional models](https://www.trendhunter.com/trends/asos-inspired-by) is what makes this look book seem so laid back and natural. The layering of knits, overalls and cardigans in the American Two Shot Spring 2013 series shows off the girls' [city chic bohemian style](https://www.trendhunter.com/trends/splendid-srping-2025) perfectly. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Candid Look Books:** Opportunity for brands to showcase their products in a more relatable and authentic way through candid look books. - **Laid Back Style:** Demand for clothing and fashion collections that exude a casual and carefree sense of style. - **Non-professional Models:** Shift in the fashion industry towards featuring non-professional models to create a more inclusive and relatable image. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the demand for laid back, city chic bohemian styles showcased in candid look books. - **Photography:** Opportunity for photographers to specialize in capturing candid and natural moments in look books, moving away from traditional model shoots. - **Social Media:** Platforms and influencers can leverage candid look books to engage audiences authentically and promote fashion brands. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)