# Cheeky Polaroid Catalogs The American Two Shot Fall 2013 Lookbook is Titled 'Mom's Home' By Meghan Young | Published 2013-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-two-shot-fall-2013 References: [refinery29](http://www.refinery29.com/2013/09/54407/american-two-shot-e-commerce) & [americantwoshot](http://americantwoshot.com/) The American Two Shot Fall 2013 lookbook is cheekily titled 'Mom's Home,' which suggests that the two lovebird characters had to get creative when romancing each other. Of course, they do so in an old meets new sort of way thanks to the use of [iconic Polariods](https://www.trendhunter.com/trends/analog-life), [vintage styles](https://www.trendhunter.com/trends/studio-nicholson-fw25) and much more. Shot indoors and outdoors, the photoshoot is adorable and playful, which complements the [casual chic outfits](https://www.trendhunter.com/trends/velvet-heat) perfectly. Lensed by photographer Chuck Dong, the American Two Shot Fall 2013 lookbook showcases designs from indie New York designers such as Eddie Eddie by Billy Tommy, Tanya Taylor, NOMIA and Timo Weiland, to name a few. The Soho boutique is known for carrying such low-profile brands. Another reason why the catalog is so appropriately executed. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Cheeky Lookbooks:** Opportunity for brands to create playful and attention-grabbing catalogues that showcase their products in a fun and unconventional way. - **Old Meets New:** Potential for incorporating vintage elements into modern designs, creating a nostalgic appeal for consumers. - **Indie Designer Collaborations:** Chance for independent designers to gain exposure and reach a wider audience by partnering with boutique retailers. ### Who This Affects Most - **Fashion:** Fashion brands can leverage cheeky lookbooks and incorporate old-meets-new aesthetics to captivate consumers and make a lasting impression. - **Photography:** Photographers can explore innovative ways to capture and showcase products, embracing unconventional techniques like using polaroids. - **Retail:** Boutique retailers can collaborate with indie designers to curate unique collections and offer customers a diverse range of fashion options. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)