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# Return of the American Supercar
Hurst 500 HP Dodge SRT8 for NASCAR Fans

By Going Like Sixty | Published 2008-09-07 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/american-super-car-hurst-adds-up-to-20k-to-dodge-srt8-sticker
References: [motorauthority](http://www.motorauthority.com/wp-content/plugins/iimage-gallery.php?idpost=6946&idg=1&idi=8)

Is there such a thing as a street legal [NASCAR](https://www.trendhunter.com/trends/speed-champions-1) that you can drive? This might come close.

For muscle car fans and lovers of high horsepowered NASCAR race cars, there is no strong brand image than the Hurst prepared super car. This year a [Dodge](https://www.trendhunter.com/trends/hellcat) Challenger SRT8 will be the car of choice for the Hurst treatment.

Hurst will take the hemi-powered car and trick it out with all the Hurst aftermarket accessories for a show in November and then make it available for purchase through dealers. Hurst isn’t talking, but reliable sources say the 500 plus horsepower car is a done deal (hence why [NASCAR fans](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar) would love this beast).

The cars will sell for $10K to $20K above MSRP of $37,995.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 59% | Activity: 44% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Street-legal NASCAR:** The emergence of street-legal cars that bear a resemblance to NASCAR race cars, offering fans the thrilling experience of driving a powerful race car on public roads.
- **Hurst-prepared Super Cars:** The increasing popularity of super cars modified and enhanced by Hurst, which adds aftermarket accessories to boost their performance and aesthetic appeal.
- **High Horsepower Muscle Cars:** The demand for muscle cars with exceptionally high horsepower, catering to enthusiasts who seek powerful and fast vehicles for an adrenaline-pumping driving experience.

### Industries Being Reshaped

- **Automotive:** The automotive industry can capitalize on the trend of street-legal NASCAR cars by creating and marketing similar models to cater to race car enthusiasts and automotive collectors.
- **Aftermarket Accessories:** The aftermarket accessories industry can benefit from partnering with Hurst to develop and offer exclusive accessories designed specifically for Hurst-prepared supercars, catering to the demand of performance-focused car owners.
- **Sporting Goods:** The sporting goods industry, particularly retailers, can explore collaborations with Hurst to sell merchandise and gear associated with the high horsepower muscle cars, targeting enthusiasts and fans of this niche market.

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