# Quirky Illustrated Sports Apparel Wood Wood & Champion Harness Traditional American Sportswear By Kalin Ned | Published 2018-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-sportswear References: [hypebeast](https://hypebeast.com/2018/11/wood-wood-champion-fall-winter-2018-collection) & [championstore](https://www.championstore.com/en) In their latest collaboration, contemporary Danish label [Wood Wood](https://www.trendhunter.com/trends/Islay-Rum-Sherry-Wood) and Champion embrace the iconic aesthetic of traditional American sportswear. The offerings for the Fall/Winter 2018 season feature comfortable and action-ready silhouettes that have a graphic-influenced aesthetic. From sweatshirts and track pants to high-collar half-zips and bomber jackets, the [Wood Wood x Champion capsule](https://www.trendhunter.com/trends/champion-x-undercover) boasts a color palette that pushes Forest Green, as well as a quirky feature that truly celebrates the spirit of American sportswear. The pieces in the Fall/Winter 2018 collaboration are adorned with [adorable graphics that reference sports iconographies](https://www.trendhunter.com/trends/market-x-peanuts) — like mascots, for example. This element of design is an attempt to fuse the cheerful world of illustrations with fashion-forward silhouettes, creating a capsule that is not only functional but aesthetically unique as well. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Illustrated Sports Apparel:** Opportunity for brands to fuse playful illustrations with sportswear to create unique and aesthetically appealing designs. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with illustrators to create illustrated sports apparel collections. ## Related on Trend Hunter - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md)