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# Virtual Movie Apartment Tours
Archilogic Built a 3D Model of the 'American Psycho' Apartment

By Joey Haar | Published 2016-09-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/american-psycho
References: [archdaily](http://www.archdaily.com/795626/a-virtual-look-into-patrick-batemans-american-psycho-apartment) & [spaces.archilogic](https://spaces.archilogic.com/3d/archilogic/hx55tega?modelResourceId=0227e023-0611-46ed-862e-49c4fb00fb86&mode=edit&view-menu=none&main-menu=login)

Fans of 'American Psycho' will know that it isn't a good idea to venture into Patrick Bateman's apartment, but it's safe to take a look when using Archilogic's [virtual apartment tour](https://www.trendhunter.com/trends/realtour-ai).

Archilogic is a real estate tool that creates [3D floor plans](https://www.trendhunter.com/trends/room-scanner) of homes and apartments, allowing potential buyers to tour residences from afar. As a fun and creepy bit of marketing, the company has recently uploaded a [virtual replica](https://www.trendhunter.com/trends/mondan) of Patrick Bateman's bachelor pad.

The virtual apartment stays impressively true to the apartment in the film thanks to a collaboration with Gideon Ponte, the set designer on American Psycho. Beyond the accuracy of the rooms, the tour also includes jokes for fans, including Bateman's famous, bone-white business cards laid out on the living room coffee table.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 81% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Apartment Tours:** Virtual apartment tours offer a convenient and immersive way for potential buyers to explore properties remotely.
- **3D Floor Plans:** The creation of detailed 3D floor plans enhances real estate marketing and provides a more interactive experience for buyers.
- **Collaborative Marketing:** Collaborating with professionals from the film industry to recreate iconic spaces presents unique marketing opportunities for real estate companies.

### Where This Applies

- **Real Estate:** Real estate companies can leverage virtual apartment tours to attract and engage potential buyers, even from a distance.
- **Interior Design:** Interior design firms can use 3D floor plans to showcase their designs and offer virtual tours of their projects to clients.
- **Entertainment:** Collaborating with film productions and recreating iconic movie sets in virtual tours can generate interest and engagement from fans.

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