# Eating Contests Get Big American Pride Restored After Dude Eats 66 Hot Dogs By Ben Preiss | Published 2007-07-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/american-pride-restored-as-native-son-forces-down-66-buns-of-the-national References: [community.foxsports](http://community.foxsports.com/blogs/slshusker/2007/07/04/Eat_ME_Nathans_Annual_Hot_Dog_Eating_Contest_Gluttony_at_its_Finest) & [forbes](http://www.forbes.com/feeds/ap/2007/07/04/ap3884550.html) Joy sprung though out the land as Japan's Kobayashi's stranglehold on this 12 minute [hotdog eating](https://www.trendhunter.com/trends/national-hot-dog-month) suckdown sprint was broken and a new world record was set by the bloated and nauseous American, Joey Chestnut. [ESPN](https://www.trendhunter.com/trends/edible-mascot) hosted this annual event that displays the talents of these [gastronomical athletes](https://www.trendhunter.com/trends/giant-dumpling-challenge) and give hope to the hungry around the world that one day they may be able to force themselves to consume food in greatly excessive quantities within a specified time for no purpose other than triggering the gag reflex in the spectators and well, because they can. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 11% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Competitive Eating:** Opportunity for food brands to sponsor and market products that target competitive eaters. - **World Record Breaking:** Opportunity for event organizers and media companies to create and promote competitions that break existing world records in various fields. - **Gastronomic Tourism:** Opportunity for travel and hospitality industries to cater to tourists who are interested in experiencing unique food-related events and competitions. ### Where This Applies - **Food and Beverage:** Opportunity for restaurant chains and food manufacturers to capitalize on the popularity of competitive eating events by creating specialized menus and products. - **Event Planning:** Opportunity for event planning companies to organize and host competitive eating contests and other similar events. - **Media and Entertainment:** Opportunity for media companies to develop and broadcast reality TV shows and documentaries around the theme of competitive eating and world record breaking. ## Related on Trend Hunter - [Condiment-Celebrating Hot Dog Ads](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest.md) - [Celebratory Americana Hotdogs](https://www.trendhunter.com/trends/all-american-hot-dog.md) - [Nickel-Priced Hotdog Promotions](https://www.trendhunter.com/trends/nathans-famous-promotion.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Record-Breaking Pickle Parties](https://www.trendhunter.com/trends/worlds-largest-pickle-party.md) - [Hot Dog-Themed Baseball Fan Merch](https://www.trendhunter.com/trends/canadian-baseball-fans.md) - [Cheesy Macaroni-Infused Sausages](https://www.trendhunter.com/trends/americana-sausage.md) - [Worldly Burger Tour Competitions](https://www.trendhunter.com/trends/world-burger-tour-competition.md) - [Hot Dog QSR Promotions](https://www.trendhunter.com/trends/national-hot-dog-month.md)