# Mess-Free Coffee Brewers The 'American Press' Provides a Hands-On Coffee-Brewing Experience By Katherine Pendrill | Published 2015-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-press References: [indiegogo](https://www.indiegogo.com/projects/it-s-a-new-way-to-brew-it-s-american-press) & [itsamericanpress](http://www.itsamericanpress.com) The 'American Press' is a coffee-brewing device that provides a simple and convenient way to make fresh coffee at home. Many people prefer using a French Press because it provides a hands-on brewing experience. However, these devices can be messy and time-consuming. The American Press features a unique design that makes it faster and easier to brew a fresh cup of coffee. The device works by forcing water through an enclosed pod and a fine steel filter as you press down. The hands-on design makes it possible for users to control the speed, time and extraction. In turn, this allows users to brew their coffee to their exact preferences while also providing a visual brewing experience. Once the perfect cup has been brewed, the only clean-up required is removing the reusable pod from the device. The mess-free coffee maker is perfect for consumers who are looking for a new hands-on brewing experience. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hands-on Coffee-brewing:** The American Press proves that hands-on coffee-brewing can be both convenient and mess-free. - **Smart Coffee Makers:** Smart coffee makers that offer user control and precision will be a growing trend in the coffee industry. - **Sustainable Coffee Brewing:** Consumers will increasingly look for coffee brewing devices that allow sustainable options like reusable pods. ### Sectors Adopting This - **Coffee Brewers:** The coffee industry can benefit from creating more innovative, hands-on brewing devices like the American Press. - **Kitchen Appliances:** The American Press is just one example of how the kitchen appliance industry can improve upon traditional devices. - **Reusable Product Manufacturers:** Manufacturers of reusable coffee pods may see a surge in demand as more consumers seek sustainable coffee brewing options. ## Related on Trend Hunter - [Advanced Pod-Free Coffee Makers](https://www.trendhunter.com/trends/podfree-coffee-maker.md) - [Single-Cup Coffee Brewing Wands](https://www.trendhunter.com/trends/finalpress-v2.md) - [Minimalist French Press Devices](https://www.trendhunter.com/trends/miir-standard-french-press.md) - [Stainless Coffee Press Tools](https://www.trendhunter.com/trends/aarke-coffee-press.md) - [Minimalist French Press Designs](https://www.trendhunter.com/trends/minimalist-french-press.md) - [Chic Durable Coffee Presses](https://www.trendhunter.com/trends/popular-coffee-press.md) - [Pod-Based Modern Coffee Machines](https://www.trendhunter.com/trends/the-bruvi.md) - [See-Through Manual Espresso Makers](https://www.trendhunter.com/trends/aeropress-coffee-maker-clear.md) - [Simplistic Interface Espresso Makers](https://www.trendhunter.com/trends/javapresso-espresso-machine.md)