# Major Pilates-Focused American Expansions
STRONG Pilates Expands in the American Market

By Kalin Ned | Published 2026-08-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/american-market
References: [clubsolutionsmagazine](https://clubsolutionsmagazine.com/2026/07/strong-pilates-accelerates-u-s-expansion-with-new-studios-across-9-states-eyes-2027-growth/)

![Major Pilates-Focused American Expansions](https://cdn.trendhunterstatic.com/thumbs/626/american-market.jpeg)

STRONG Pilates, an Australian-born boutique fitness franchise, is making significant strides in the American market with a major expansion that will see new studio openings in several key cities throughout 2026 and into early 2027. The brand, which operates on a model that fuses traditional Pilates with cardiovascular and strength components, is set to open locations in Boston, Charlotte, Los Angeles, Maryland, New York City, and Philadelphia this year, with additional franchise agreements already in place for Miami, Portland, and Charleston.

STRONG Pilates' aggressive growth trajectory aims to bring the company’s total U.S. footprint to 25 studios by the end of 2026, a substantial increase that underscores the brand's ambition to establish a firm presence in the competitive American fitness landscape. The strategy appears to be a methodical push into diverse, populous urban and suburban markets.

Image Credit: STRONG Pilates