# Veteran-Supporting American Lagers This Lager Helps Veterans Enhance Their Health & Wellness By Rahul Kalvapalle | Published 2022-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-lagers References: [brewbound](https://www.brewbound.com/news/yuengling-releases-limited-edition-team-red-white-and-blue-lager-cans-in-support-of-veterans) & [yuengling](https://www.yuengling.com/usa/)  [D.G. Yuengling & Son, Inc.](https://www.trendhunter.com/trends/mango-beer), which holds the honor of being America's oldest brewery due to it being operated since 1829, is displaying its patriotism and social consciousness with the introduction of limited-edition cans of American lager that are part of a campaign to support military veterans. Released as part of a collaboration with [Team Red, White & Blue](https://www.trendhunter.com/trends/michelob-ultras), a military veteran non-profit organization that is also known as [Team RWB](https://www.trendhunter.com/trends/the-curated-table), this American lager is part of the brewery's year-round Stars & Stripes program. These limited-edition cans of American lager will be sheathed in a special desert camouflage print and a logo of Team RWB, which has spent well over a decade giving military veterans the means and opportunities that they need in order to enhance their health and wellness. Image Credit: D.G. Yuengling & Son, Inc. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 13% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Veteran-supporting Limited-edition Cans:** Limited-edition cans that support military veterans are a potential disruptive innovation opportunity for other brands to also collaborate with non-profit organizations and social initiatives. - **Socially Conscious Brewery Programs:** Breweries that have social initiatives, such as Yuengling's year-round Stars & Stripes program, are a potential disruptive innovation opportunity for other beverage companies to align their brands with social causes. - **Military Veteran-centric Non-profits:** Non-profit organizations like Team Red, White & Blue are a potential disruptive innovation opportunity for other companies to collaborate with charitable organizations that cater to military veterans. ### Where This Applies - **Beverage Industry:** Companies in the beverage industry, particularly those that align with social initiatives, can form partnerships with non-profit organizations to make a positive social impact while enhancing their brand image and sales. - **Non-profit Organizations:** Non-profit organizations catering to social causes, such as military veteran organizations like Team RWB, present opportunities for companies to partner with these organizations for collaborative social initiatives. - **Social Impact Branding:** Aligning a brand with a social cause, such as Yuengling's year-round Stars & Stripes program, can make a positive impact on society while enhancing a company's brand image and increasing sales. ## Related on Trend Hunter - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md)