# Dog Rescue-Supporting Beers The 'Buddy' American Lager Supports Local Dog Rescues In California By Rahul Kalvapalle | Published 2022-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-lager References: [brewbound](https://www.brewbound.com/news/second-chance-beer-company-debuts-new-lager) & [secondchancebeer](https://www.secondchancebeer.com/home)  Award-winning San Diego, California-based [Second Chance Beer Company](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas) has launched a refreshing new American lager that aims to donate proceeds to the cause of local dog rescues. A percentage of proceeds from the sales of '[Buddy Lager](https://www.trendhunter.com/trends/bark-bistro)' will be directed to rescues such as [Second Chance Rescue](https://www.trendhunter.com/trends/womencelebrating-sour-beers) and The Animal Pad, both of which are devoted to the cause of helping homeless and abandoned dogs. Available in four-packs of 16-ounce cans, this American lager doesn't merely offer a refreshing and eminently crushable drinking experience, but also promises the bonus of giving you the satisfaction of contributing to improving the plight of homeless pooches. Virginia Morrison, CEO of Second Chance Beer Company, noted that 'Buddy Lager' follows on the heels of several other canine-supporting endeavors by the brewery, which include fundraisers and adoption drives. ”Giving pups a second chance is at the core of what we do at Second Chance Beer Company," Morrison said. Image Credit: Second Chance Beer Company ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pet Rescue Beer:** Beverages that support animal rescue organizations are on the rise, with opportunities for breweries to create unique partnerships and marketing campaigns. - **Cause-based Beverages:** Consumers are increasingly seeking out products that align with their values and causes, opening up opportunities for companies to create purpose-driven products and marketing strategies. - **Socially Responsible Alcohol:** There is growing demand for alcoholic beverages with a social or environmental mission, offering opportunities for companies to differentiate themselves and attract a more conscious consumer base. ### Where This Applies - **Craft Beer:** Craft breweries have the opportunity to differentiate themselves with cause-based products and initiatives that support local communities and causes. - **Animal Rescue Organizations:** Animal rescue organizations can partner with beverage companies to create unique fundraising opportunities and spread awareness for their cause. - **Alcohol Retailers:** Retailers can capitalize on the growing demand for socially responsible products by curating a selection of beverages that align with consumer values and promote a cause. ## Related on Trend Hunter - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Charitable Seltzer Distributions](https://www.trendhunter.com/trends/good-dogg.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Coastal Charity-Supporting Beers](https://www.trendhunter.com/trends/lightbodied-ale.md)