# Firefighter-Supporting American IPAs The 'First Responder' IPA Raises Funds For Firefighter Causes By Rahul Kalvapalle | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/american-ipas References: [brewbound](https://www.brewbound.com/news/montauk-brewing-company-to-support-the-terry-farrell-firefighters-fund-with-limited-release) & [montaukbrewingco](https://montaukbrewingco.com/)  Montauk Brewing Company, which is based in the town of Montauk over in New York State, has long been a supporter of social causes, with the advent of a recent American IPA dedicated to the cause of [supporting firefighters and first responders](https://www.trendhunter.com/trends/us-convenience-stores). The 'First Responder' American IPA is a beer that was brewed by using a deft combination of Columbus and Citra hop varieties. Coming in at an ABV of 5.6 percent, this is a truly crisp and refreshing pale ale with hops that are tasteful and not overpowering. Released as part of Montauk Brewing Company's 'Brews for a Cause' initiative, the 'First Responder' American IPA raises funds for the [Terry](https://www.trendhunter.com/trends/maryland-swich-terrys-chocolate) Farrell Firefighters Fund. "The beer is very similar to our Truth Serum Pale Ale that we’ve brewed for a few years now, and the fans really love it,” noted Montauk's brewmaster Eric Moss. Image Credit: Montauk Brewing Company ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 6% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Brews for a Cause:** Craft breweries are increasingly partnering with charities to create unique beers that raise funds to support various causes and social issues. - **Local & Regional Ipas:** Craft breweries are experimenting with locally-sourced ingredients and unique hop combinations to create regionally-specific IPAs that appeal to consumers' desire for unique flavor profiles. - **Sustainability-focused Brewing:** Craft breweries are implementing environmentally-sustainable practices, such as sourcing local ingredients, using renewable energy, and reducing water waste, to appeal to consumers' growing concern for eco-friendliness in products. ### Sectors Adopting This - **Craft Brewing:** Craft breweries have the opportunity to create unique beers that support social causes, use locally-sourced ingredients, and implement environmentally-sustainable practices. - **Charity & Non-profit:** Charities and non-profits have the opportunity to partner with craft breweries to create unique, socially-conscious beers that raise funds to support their causes. - **Regional Agriculture:** Local agriculture industries have the opportunity to partner with craft breweries to supply regionally-specific ingredients for unique, locally-sourced IPAs that appeal to consumers' desire for unique flavor experiences. ## Related on Trend Hunter - [Firefighter-Benefiting Beers](https://www.trendhunter.com/trends/irish-red-ale.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Firefighter-Supporting Beer Initiatives](https://www.trendhunter.com/trends/protect-our-protectors.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Branded Firefighter-Supporting Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md)