# American Hero Makeovers Edgier G.I. Joe to Hit Theatres This Summer By Christina Butty | Published 2009-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/american-hero-makeovers-edgier-g.i.-joe-to-hit-theatres-this-summer References: [gijoemovie.net](http://www.gijoemovie.net/index.html) As summer blockbuster season starts, many people are looking forward to the new G.I Joe movie. For this new generation, the classic characters have undergone a new millennium makeover. Dressed in head-to-toe, tight black leather gear, the characters have dumped their candy-colored costumes for a [Mad Max-style look](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us). The classic G.I. Joe franchise started out as [military-themed action figures](https://www.trendhunter.com/trends/ultraman-figure) but grew into a comic book and then later a cartoon show. Although the series ended years ago, it lived on in the hearts of many fans. Go Joe! ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Edgier Hero Makeovers:** Opportunity for brands to re-imagine classic characters with a modern, edgy twist, appealing to a new generation. - **Blockbuster Movie Season:** Opportunity for filmmakers to release highly anticipated movies during the summer to attract audiences and drive box office success. - **Nostalgic Franchise Revivals:** Opportunity to revive beloved franchises from the past, tapping into the nostalgia of fans and attracting new audiences. ### Where This Applies - **Entertainment:** Opportunity for the entertainment industry to create innovative content that rejuvenates classic franchises for modern audiences. - **Fashion:** Opportunity for fashion brands to design edgier, modern interpretations of iconic character costumes for consumer appeal and merchandise sales. - **Toy Manufacturing:** Opportunity for toy manufacturers to update classic action figures with contemporary designs, catering to the evolving tastes of children and collectors. ## Related on Trend Hunter - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Selfie-Based Action Figures](https://www.trendhunter.com/trends/formlabs.md) - [Cartoon-Focused Toy Figurines](https://www.trendhunter.com/trends/zord-ascension-project.md) - [Karate Movie Metaverses](https://www.trendhunter.com/trends/karate-kid-training-simulator.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md) - [Superhero-Inspired Protein Powders](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein.md) - [AI-Generated Motorbike Helmets](https://www.trendhunter.com/trends/coldstar-art.md)