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# Modernized Gothic Art
'American Gothic High' is a Groovy Interpretation of a Classic Painting

By Vasiliki Marapas | Published 2013-09-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/american-gothic-high
References: [behance.net](http://www.behance.net/gallery/American-Gothic-High/8660953) & [stevesimpson](http://stevesimpson.com/17721/1512189/portfolio/american-gothic-high)

‘American Gothic High’ is Steve Simpson’s reinterpretation of Grant Wood’s classic American Gothic painting for the Hemp edition of 420 Magazine. Simpson wanted to re-imagine the father-daughter farming duo of the original into a cooler, [hemp-farming pair](https://www.trendhunter.com/trends/women-of-weed).

Simpson states that he tried not to deviate too much from the original, opting to make a recognizable, albeit groovy version. The biggest change, he notes, is the switch from a traditional 3-prong farming fork to 7-prong fork. He did this in order to evoke the image of a [cannabis leaf](https://www.trendhunter.com/trends/flower-vase-bong).

This re-imagining of Wood’s painting is extremely interesting, with the woman updated with a floral wreath, the man with a hippie-inspired beard, and both parties in some rad-looking sunglasses. Overall, this is a really fun and inspired spin on a [well-known classic](https://www.trendhunter.com/trends/artist-logo-remix) that fits in perfectly with the content of the magazine.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 17% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Modernized Art:** Opportunities for artists to reinterpret classic works with contemporary elements, creating new and imaginative versions.
- **Sustainable Hemp:** Innovations in hemp farming and its applications, such as using hemp materials for various industries.
- **Groovy Fashion:** Emerging trends in fashion that incorporate retro and psychedelic elements in a modernized way.

### Sectors Adopting This

- **Art:** Opportunities for artists to explore new themes and reinterpret classic works in innovative ways.
- **Agriculture:** The potential for hemp farming and the development of sustainable agricultural practices.
- **Fashion:** Emerging market for fashion brands to offer modernized versions of retro and psychedelic styles.

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