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# Modern 1920s Dolls
American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar

By Laura McQuarrie | Published 2022-08-24 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/american-girl-claudie-wells
References: [candyindustry](https://www.candyindustry.com/articles/90616-american-girl-doll-to-come-with-era-authentic-baby-ruth-bar) & [americangirl](https://www.americangirl.com/products/claudie-doll-and-book-hgy74)

![Modern 1920s Dolls](https://cdn.trendhunterstatic.com/thumbs/486/american-girl-claudie-wells.jpeg)

[American Girl](https://www.trendhunter.com/trends/barbie-by-american-girl) Claudie Wells is a new 18-inch historical character that tells the story of a girl who grew up in New York City’s Harlem neighborhood in 1922. This time period went on to become a period of cultural growth known as the Harlem Renaissance and the doll comes with era-authentic accessories like a [Baby Ruth](https://www.trendhunter.com/trends/baby-ruth-milkshake) candy bar.

The doll boasts a new face mold, dark features, bouncy, shoulder-length hair, a plaid dress and coordinating cardigan, as well as other accessories like a heart-shaped necklace, journal and cloche hat. Inspired by the vibrant style and artistic expressions from the 1920s, the American Girl team created three special-edition outfits with Harlem’s Fashion Row to offer a modern take on 20s glamor.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 55% | Activity: 50% | Freshness: 12%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **1920s-themed Dolls:** The doll market can produce dolls that revolve around historic periods like the Harlem Renaissance or other notable cultural growths of the 1920s.
- **Collaborative Fashion Collections:** Partnering with different fashion institutions allows dolls to portray modern takes on past fashion trends, creating a new outlet for collaborative fashion ventures.
- **Experiential Toys:** Creating toys with era-authentic accessories can offer an experiential learning opportunity for children to learn about different periods in history through play, with brands catering to different times and places.

### Where This Applies

- **Toy Manufacturing:** Toy manufacturers can capitalize on producing dolls from different time periods in history to offer educational and interactive play experiences to children.
- **Fashion Design:** Fashion designers can expand their brand offerings by partnering with toy manufacturers to co-design outfits and accessories for new doll characters.
- **Museum Gift Shops:** Museum gift shops can stock dolls or other toys to complement current exhibits and offer an educational shopping opportunity for patrons.

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