# Bottle Cap Balms The American Gentleman Beard Balm Comes in Recycled Beer Caps By Erin Fox | Published 2015-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-gentleman-beard-balm References: [etsy](https://www.etsy.com/listing/216046398/early-riser-bottle-cap-balm-scent?ref=br_feed_38&br_feed_tlp=valentines-day) American Gentleman Beard Balm has created a new and invigorating way to package its signature product. Samples of the American Gentleman Beard Balm comes filled within tiny [beer bottle caps](https://www.trendhunter.com/trends/chill-face-roller). The bottle caps range in a variety of brands from [Molson Canadian](https://www.trendhunter.com/trends/dime-x-molson) to [Budweiser](https://www.trendhunter.com/trends/made-of-america). As for scents, the beard balm comes in cherry and butter beer flavors. Each recycled beer cap contains five to eight milliliters of balm, making it a great cosmetic product to travel with. The American Gentleman Beard Balm is 100% organic and vegan, making it safe for the skin and the environment. The packaging is an inventive way to market towards men -- the majority consumer for the product. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Using recycled beer caps as packaging presents an opportunity for brands to appeal to environmentally-conscious consumers. - **Travel-friendly Cosmetics:** Packaging products in small, portable containers like beer caps provides convenience for travelers and opens up new market segments. - **Novelty Packaging:** Innovative packaging, such as using beer caps, can help brands stand out in a crowded market and create a memorable consumer experience. ### Where This Applies - **Personal Care Products:** The personal care industry can explore eco-friendly packaging solutions like using recycled materials to meet the growing demand for sustainable products. - **Craft Beer:** Craft beer brands can collaborate with cosmetic companies to create unique packaging options that align with their brand identity and appeal to their target market. - **Tourism and Travel:** The tourism and travel industry can partner with cosmetics brands to offer travel-friendly products to their customers, enhancing their overall travel experience. ## Related on Trend Hunter - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [All-Over Fragrance Balms](https://www.trendhunter.com/trends/bleu-de-chanel-allover-fragrance-balm.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md)