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# Patriotic Retail Installations
The Nike Store Gets Outfitted with American Flag Olympic Art

By Trenton Millar | Published 2012-07-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/american-flag-olympic-art
References: [hypebeast](http://hypebeast.com/2012/07/haze-2012-olympics-installation-nike-21-mercer-st/) & [12ozprophet](http://www.12ozprophet.com//haze/entry/nike-2012-olympics-21m-installation/)

12ozProphet, an art team from NYC, has partnered with [Nike](https://www.trendhunter.com/trends/nike-style) to create American flag Olympic art for Nike's Mercer Street flagship store in Soho. Using the American flag as inspiration, the artist created a monochromatic design that takes influences from basketball and track and field. The paintings will be used in [Nike retail stores globally](https://www.trendhunter.com/trends/gymshark-2), but the original will be displayed in the window of the Mercer Street store.

Along with the monochromatic art, 12ozProphet designed a hand-painted canvas that plays on the American flag, and painted a mural on the outside of the store. The process of creating the works was captured on camera and converted into a stop-motion film, which is being displayed in the store as well.

Customizing a retail space is a great way to stay current while supporting local artists.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 51% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Patriotic Retail Installations:** Customizing retail spaces with unique art installations and collaborations to create a sense of national pride and support artists.
- **Monochromatic Designs:** Using the American flag as inspiration to create monochromatic art designs for various industries such as fashion, retail, and decor.
- **Stop-motion Art:** Utilizing the creation process of art installations and collaborating with filmmakers to create stop-motion films, providing immersive experiences for customers in various industries.

### Sectors Adopting This

- **Retail Industry:** Collaborating with artists to create unique in-store experiences and custom installations where customers can view art while shopping.
- **Fashion Industry:** Creating limited edition collections with American flag inspired designs for clothing items, accessories, and shoes.
- **Marketing Industry:** Utilizing unique art installations to elevate brand experiences, drive brand awareness, and generate social media buzz.

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