# Social Media Banking Tools The American Express Sync Program Merges the Cards with Twitter By Jordy E | Published 2013-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/american-express-sync References: [fashionotes](http://www.fashionotes.com/content/2013/02/american-express-introduces-shopping-via-social-media/) & [americanexpress](http://www.americanexpress.com) The [American Express](https://www.trendhunter.com/trends/charitable-loyalty-program) Sync program merges the banking conglomerate with [Twitter](https://www.trendhunter.com/trends/twitter-shops). Those who sign up for the feature will be able to make purchases via hashtags, bringing the company in line with the current social media forum. Banking cards will become instantly synced with Twitter through the program. While the tool is still taking off, among the products offered have been a 25$ [Amex](https://www.trendhunter.com/trends/coachella-experience) gift card. The item can be picked up on behalf of Twitter Amex holders who tweet the term #BuyAmexGiftCarf25. This message will be met with a confirmation from the @AmexSyn account which will in turn require a reply. Participants can expect to receive the merchandise within two days, furthering American Express' penchant for instantaneous finance. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Social Media Banking Integration:** The merging of banking services with social media platforms like Twitter creates opportunities for seamless transactions and real-time customer engagement. - **Hashtag Purchasing:** The use of hashtags as a means of making purchases provides customers with a convenient and interactive method of buying products or services. - **Instantaneous Finance:** The ability to receive merchandise within two days showcases the potential for instant financial transactions and delivery. ### Who This Affects Most - **Banking:** The banking industry can leverage social media banking tools to enhance customer experiences, streamline transactions, and stay ahead of competitors. - **Social Media:** Social media platforms like Twitter can explore partnerships and innovations with banking institutions to offer integrated financial services and increase user engagement. - **E-commerce:** The e-commerce industry can adopt the concept of hashtag purchasing to facilitate quick and easy transactions, driving sales and customer satisfaction. ## Related on Trend Hunter - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Digital Rewards-Integrated Cards](https://www.trendhunter.com/trends/tranzactcard.md) - [Co-Branded Credit Card Partnerships](https://www.trendhunter.com/trends/american-airlines-and-mastercard.md) - [Updated Credit Card Designs](https://www.trendhunter.com/trends/platinum-card.md) - [Brunch-Themed Prepaid Cards](https://www.trendhunter.com/trends/avocado-toast-iced-coffee-card.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md)