# Benefits-Focused Racing Partnerships American Express Cardmembers Enjoy Benefits at Formula 1® By Kalin Ned | Published 2024-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/american-express-cardmembers References: [americanexpress](https://www.americanexpress.com/en-us/newsroom/articles/entertainment-and-experiences/american-express-formula-1-aws-grand-prix-du-canada-2024-offerin.html)  American Express has announced its collaboration with [Formula 1®](https://www.trendhunter.com/trends/formula-1-in-miami) to offer exclusive benefits to American Express Cardmembers for the [FORMULA](https://www.trendhunter.com/trends/elemis-x-aston-martin) 1 AWS GRAND PRIX DU CANADA 2024 event in Montreal. This partnership underscores [American Express'](https://www.trendhunter.com/trends/platinum-card) commitment to providing unique experiences for its members and thereby enhancing customer loyalty. Through the partnership, American Express Cardmembers gain early access to a variety of event tickets, including Grandstand seats, CGV Terrace, and General Admission. Individuals will also enjoy on-site benefits during the race weekend, such as access to the Trackside Lounge which will give them a close-up view of the starting grid and podium, and Amex Race Radios which will provide live commentary from F1® TV. There are more benefits stemming from this partnership that American Express has promised to reveal soon. Image Credit: American Express x Formula 1 ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 56% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Benefits-focused Racing Partnerships:** Creating Unique Customer Experiences Through Exclusive Benefits and Early Access Opportunities. - **Enhanced Event Experiences:** Providing On-Site Benefits and Premium Seating Options to Drive Customer Loyalty and Engagement. - **Tailored Membership Benefits:** Offering Customized Event Experiences and Access to VIP Lounges for Enhanced Member Satisfaction. ### Industries Being Reshaped - **Financial Services:** Leveraging Partnerships with Events to Offer Exclusive Benefits and Rewards to Customers. - **Sports and Entertainment:** Enhancing Fan Engagement Through Premium Access and Unique On-Site Experiences at Events. - **Hospitality and Travel:** Providing Tailored Experiences and VIP Services to Guests through Strategic Collaborations with Events. ## Related on Trend Hunter - [Official Racecar Partnerships](https://www.trendhunter.com/trends/sponsorship-with-formula-1.md) - [Premium Racing Lounges](https://www.trendhunter.com/trends/maison-amex.md) - [Exclusive Tennis Championship Experiences](https://www.trendhunter.com/trends/tennis-championship.md) - [Fan Engagement Partnerships](https://www.trendhunter.com/trends/mclaren-racing-and-mastercard.md) - [Travel Experience-Focused Partnerships](https://www.trendhunter.com/trends/american-express-canada.md) - [Airport Experience Rewards](https://www.trendhunter.com/trends/american-express-canada-and-toronto-pearson.md) - [Philanthropy-Focused Racing Events](https://www.trendhunter.com/trends/road-to-racing.md) - [Motorsport Whisky Experiences](https://www.trendhunter.com/trends/glenfiddich-x-aston-martin.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md)