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# Clothing Retail Store Updates
American Eagle Outfitters Sets Health Cautions in Place

By Amy Duong | Published 2020-06-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/american-eagle-outfitters
References: [cnbc](https://www.cnbc.com/2020/06/03/american-eagle-says-its-seeing-pent-up-demand-as-stores-reopen.html)

Retail brand [American Eagle Outfitters](https://www.trendhunter.com/trends/ae-foundation) opened up [207 store locations](https://www.trendhunter.com/trends/uniqlo-new-toronto-location) of both American Eagle and [Aerie](https://www.trendhunter.com/trends/aeries-hidden-gem-marketplace) across states including North and South Dakota, Texas, Tennessee, South Carolina, Georgia, Alabama, Florida, Montana, Arkansas, and Nebraska. With the global pandemic still at large, there are safety and health precautions set in place at the store locations to ensure that visitors and employees are safe.

The stores are designed to follow a new layout that seamlessly monitors social distancing with curbside pickups and touchless returns. It also has an app to manage capacity in stores and lineups. The entrances will offer masks to customers as well as hand sanitizer upon entering. Employees also go through temperature screenings and health checks, with requirements to wear customized masks and photo name badges.

Image Credit: Rich Graessle, Icon Sportswire, Getty Images

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 51% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Touchless Retail:** Opportunity for retail stores to implement touchless technologies for safer and more efficient shopping experiences.
- **Online App Management:** Opportunity for retail stores to develop and improve app management systems for optimizing customer capacity and experience.
- **Health and Safety Precautions:** Opportunity for retail stores to prioritize health and safety with stringent precautionary measures and improved protocols.

### Who This Affects Most

- **Retail Industry:** There is a growing need for transformation and innovation in the retail industry to incorporate new technologies and safety measures.
- **Healthcare Industry:** The need for healthcare solutions has intensified in the retail industry as it seeks to protect consumers and employees during the pandemic.
- **Technology Industry:** The technology industry has a huge opportunity to create unique solutions to help retailers overcome the challenges of Covid-19.

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