# Fitting Room Freevertising American Eagle is Offering Smartphones to Anyone Who Tries on Denim By Vittoria Natarelli | Published 2010-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/american-eagle-is-offering-smart-phones References: [news.yahoo](http://news.yahoo.com/s/ap/20100707/ap_on_bi_ge/us_american_eagle_free_phones_2/) & [ae](http://www.ae.com/web/browse/event.jsp) American Eagle is offering smartphones to anyone who [tries on a pair of denim](https://www.trendhunter.com/trends/mobile-tryon-tour) between July 21st and August 3rd. The smartphones offered are the newest on the market. With brand new HTCs, Droids and Motorolas as options, lucky jeans buyers get a [new phone for free](https://www.trendhunter.com/trends/oneplus-13-deal) when they sign up for a two-year plan. On top of the new phone, those who sign up will receive a $25 American Eagle gift card. [Back-to-school shopping](https://www.trendhunter.com/trends/asda-mega-event-price-drop) is an important time for teen retailers, and since American Eagle is offering smartphones to shoppers, they will for sure blow the competition out of the water. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Incentives:** Offering smartphones as incentives can attract customers and drive sales for retailers. - **Back-to-school Marketing:** Using promotions during the back-to-school shopping season can give retailers a competitive edge. - **Partnerships with Mobile Providers:** Collaborating with mobile providers can provide retailers with unique promotional opportunities. ### Where This Applies - **Retail:** Retailers can explore smartphone incentives as a way to attract customers and increase sales. - **Telecommunications:** Telecommunications companies can partner with retailers to offer exclusive promotions and drive customer sign-ups. - **Mobile Devices:** Mobile device manufacturers can collaborate with retailers to offer their latest models as incentives and increase brand visibility. ## Related on Trend Hunter - [Flagship Denim-Focused Stores](https://www.trendhunter.com/trends/american-eagle-1.md) - [Musical Back-to-School Campaigns](https://www.trendhunter.com/trends/tiktok-soundon.md) - [Digital-First Denim Brands](https://www.trendhunter.com/trends/true-religion-2.md) - [Parent-Connected Teen Shopping Apps](https://www.trendhunter.com/trends/share2pay.md) - [Cheeky Celebrity Denim Campaigns](https://www.trendhunter.com/trends/sydney-sweeney-1.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md)