# City-Themed Drinkware Collections Starbucks Unveils its Expansive American 'Discovery Series' By Debra John | Published 2024-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/american-discovery-series References: [elitedaily](https://www.elitedaily.com/lifestyle/starbucks-discovery-series-disney-collection) & [instagram](https://www.instagram.com/p/C92gOWnvy8Q/)  [Starbucks](https://www.trendhunter.com/trends/road-trip-collection) has introduced its new and expansive American 'Discovery Series,' a vibrant and illustrative collection that features a broader range of products than ever before. This series includes the standard-sized mugs that have been a staple of the 'Been There Series' worldwide. Additionally, the 'Discovery Series' offers a variety of new items, such as tumblers designed for both cold and hot beverages, espresso cups, and, for selected cities or states, [reusable tote bags](https://www.trendhunter.com/trends/starbucks-holiday-merchandise). These collectible lifestyle items are ideal for travel and serve as excellent souvenir options, highlighting the unique aspects of each featured location. The Discovery Series is a comprehensive collection that offers diverse and high-quality merchandise, enhancing the Starbucks experience through thoughtfully designed and practical products that celebrate various American cities and states. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 49% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Localized Souvenirs:** Unique city-themed drinkware and accessories appeal to travelers seeking memorable and practical souvenirs. - **Multi-functional Drinkware:** The inclusion of tumblers for both hot and cold beverages highlights the demand for versatile, everyday items. - **Eco-friendly Collections:** Reusable tote bags and durable drinkware offer sustainable choices for environmentally-conscious consumers. ### Where This Applies - **Travel Retail:** Travelers often look for distinctive and practical mementos reflecting their experiences and destinations. - **Sustainable Products:** Eco-friendly merchandise appeals to a growing market of consumers prioritizing sustainability. - **Personalized Gifts:** Customized or city-specific items offer a personal touch, enhancing the attractiveness of gift options. ## Related on Trend Hunter - [Summery Adventure-Inspired Drinkware](https://www.trendhunter.com/trends/road-trip-collection.md) - [Collectible Japanese Travel Cups](https://www.trendhunter.com/trends/starbucks-japan-been-there.md) - [Anniversary-Honoring Vintage Drinkware](https://www.trendhunter.com/trends/starbucks-and-disney.md) - [Festive Theme Park Tumblers](https://www.trendhunter.com/trends/starbucks-x-disney-collection.md) - [Spring-Themed Pastel Drinkware](https://www.trendhunter.com/trends/vibrant-dirnkware.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md)