# Eccentric Clown Catalogs The American Cream Spring/Summer 2014 Lookbook is Conceptual By Jana Pijak | Published 2013-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-cream References: [fuckingyoung.es](http://fuckingyoung.es/american-cream-springsummer-2014-lookbook/) & [deansidaway](http://www.deansidaway.com/) The American Cream Spring/Summer 2014 lookbook brings its conceptual visual aesthetic to life with [eccentric streetwear looks](https://www.trendhunter.com/trends/day-3-capsule-2) that are enhanced with clown-inspired makeup looks. Blurring the lines between fashion-forward and creepy themes, this catalog defies tradition. Conceived by [edgy fashion designer](https://www.trendhunter.com/trends/at-the-edge-of-time) Dean Sidaway, this collection features a dynamic mix of leather, latex and textured knit materials that are used to create the label's stunning garments and unique jewelry accessories. The American Cream Spring/Summer 2014 Lookbook is the opposite of expected. Playing with one's perception, designer Dean Sidaway creates vividly printed garments and [statement accessories](https://www.trendhunter.com/trends/shapes-we-take) that are worthy of today's daring fashion lover. Embracing individuality, these one-of-a-kind pieces are guaranteed to get one noticed amongst the crowd. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eccentric Streetwear:** Designers can explore the combination of unusual themes and materials to create unique streetwear, blurring the line between fashion and sub-culture. - **Clown-inspired Makeup:** Makeup artists can experiment with adapting circus-inspired makeup to high fashion looks, creating a striking and edgy effect. - **Vivid Prints:** Fashion designers can play with vivid, attention-grabbing prints to create bold, statement pieces that embrace individuality. ### Industries Being Reshaped - **Fashion:** Designers can embrace unconventional concepts and materials to create unique clothing and accessories that appeal to the daring, individualistic fashion lover. - **Makeup:** Makeup artists can adapt circus-inspired makeup looks for high fashion contexts, creating edgy and visually striking looks that challenge convention. - **Jewelry:** Jewelry designers can incorporate unusual materials and shapes into statement pieces that complement and enhance eccentric streetwear looks. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)