# Typographic City Infographics 'What Font is Your City?' Pairs American Cities with Fonts By Alexander Lam | Published 2013-05-31 | World Source: Trend Hunter, https://www.trendhunter.com/trends/american-cities References: [designtaxi](http://designtaxi.com/news/357971/Infographic-10-American-Cities-Their-Matching-Fonts/) & [movoto](http://www.movoto.com/blog/novelty-real-estate/what-font-is-your-city/) Giving cities a typographic personality, the 'What font is your city?' infographic matches American cities to fonts. Commissioned by real estate site Movoto, the infographic details out what [font represents each American city](https://www.trendhunter.com/trends/letter-pair) and why. Ten cities were chosen to be honored with a font pairing by employees at Movoto. Each font in the chart was chosen by looking at the personalities of the cities in question. Three adjectives that describe each city were chosen. The adjectives were then used to match a corresponding font. Whether the city is "bold, ridged or whimsical," Movoto has a font to match it. New York was given a [tall, thin and structural font](https://www.trendhunter.com/trends/chess-nyc) to represent its reputation as a hub for fashion and business. Chicago was paired with a [rough script font](https://www.trendhunter.com/trends/parks-2) to signify the windy city's industrial nature. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **City Typographic Personality:** Creating unique typographic representations of cities can add a new layer of branding and visual identity to a city's image. - **Emotional Branding Through Fonts:** Employing typography to match a city's personality can be a powerful technique for creating a connection between consumers and the city itself. - **Infographics and City Identity:** Using infographics to visually represent a city's identity can be an effective tool for promoting tourism and increasing cultural awareness. ### Industries Being Reshaped - **Graphic Design:** Graphic designers could specialize in creating city typographic identities for branding and promotion purposes. - **Marketing:** Marketers could use city typography and infographics as a way to create an emotional connection with consumers and promote tourism and cultural awareness. - **Real Estate:** Real estate companies could use city typography to create unique branding for their properties and communities. ## Related on Trend Hunter - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Mood-Based Typography Platforms](https://www.trendhunter.com/trends/font-moodify.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Music Streaming Typeface Updates](https://www.trendhunter.com/trends/spotify-mix.md)