# Heat-proof Face Paints - The American Chemical Society Creates Super Protective Military Cosmetic By Meghan Young | Published 2012-08-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/american-chemical-society References: [psfk](http://www.psfk.com/2012/08/face-paint-protects-soldiers-from-explosions.html) & [newscientist](http://www.newscientist.com/blogs/onepercent/2012/08/bomb-proof-face-paint-can-with.html) The [American Chemical Society](https://www.trendhunter.com/trends/biotiaid-urine-test) has created a face paint that not only camouflages soldiers from their enemies, but also protects them from bombs. It is made up of a solution that shields the skin from extreme heat of over 1,000 degree Fahrenheit. Creating a superhero-like resistance to such dangerous situations, the American Chemical Society has concocted something that will undoubtedly save lives. Using hydrogel, a water-based chemical to make the product less flammable, the American Chemical Society not only protects soldiers from flames, it is also water-proof and contains DEET to repel insects. Funded by the Army, the American Chemical Society has already run a few successful tests of this ground-breaking [military cosmetic](https://www.trendhunter.com/trends/ulta). As Psfk notes, "The next step is putting the design to use and possibly creating a [colorless version for firefighters](https://www.trendhunter.com/trends/firedrone-by-empa) to use." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Heat-proof Face Paints:** Disruptive innovation opportunity: Exploring the use of heat-resistant face paint in industries such as firefighting, construction, and hazardous material handling. - **Hydrogel-based Products:** Disruptive innovation opportunity: Developing hydrogel-based solutions for various industries, including military, healthcare, and outdoor recreation. - **Protective Cosmetics:** Disruptive innovation opportunity: Creating protective cosmetic products that offer defense against multiple threats, such as heat, flames, water, and insects. ### Who This Affects Most - **Military:** Disruptive innovation opportunity: Developing advanced protective cosmetics for military personnel in high-risk environments. - **Firefighting:** Disruptive innovation opportunity: Introducing heat-proof face paints for firefighters to enhance their safety and protection during intense heat exposure. - **Healthcare:** Disruptive innovation opportunity: Exploring the use of hydrogel-based products in healthcare settings, such as wound care and patient cooling. ## Related on Trend Hunter - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Jelly Multi-Shield Sunscreens](https://www.trendhunter.com/trends/jelly-multi-shield-sunscreen.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Cancer Foundation-Backed Face Shields](https://www.trendhunter.com/trends/sunforgettable.md) - [UV Protection Developments](https://www.trendhunter.com/trends/selfrepairing-uv-tech.md) - [Natural UV-Blocking Bioactives](https://www.trendhunter.com/trends/stress-activated-cyanobacterial-uv.md) - [Non-Chemical Sunscreens](https://www.trendhunter.com/trends/kaos-biore.md) - [Mold-Avoiding Painting Coatings](https://www.trendhunter.com/trends/spectrum-blue-antimicrobial.md)