Throw out your boring coaster set and add a little more conversation to your living room with the American Burger Coaster Set. It runs for just under $20 at Drinkstuff.com.
Implications - The rise of foodie culture has created an epicurean customer base that craves innovative ways to enjoy food that don't necessarily involve eating. Novelty products such as this set of coasters designed to look like the ingredients in a classic hamburger appeal to this market's sense of humor and appreciation for comfort food. Companies can take advantage of this opportunity by releasing novelty designs created with popular foods in mind such as sushi, burgers, pizza and barbecued fare.