# Edgy Tomboy Portraits Grazia Germany‘s 'American Beauty' Plays With Androgynous Styles By Jana Pijak | Published 2015-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/american-beauty References: [beautyscene.net](http://www.beautyscene.net/editorials/giedre-dukauskaite-grazia-germany/) Giedre Dukauskaite fronts Grazia Germany‘s 'American Beauty' editorial, a series that is lensed by photographer Ben Lamberty. Styling for the feature is courtesy of Kisha C. Jones who opts for a [tomboy-themed wardrobe](https://www.trendhunter.com/trends/shapes-we-take) of oversized sweaters, leather jackets and denim shirts. Hair and makeup for this series is the work of Shlomi Mor and Yadim Fur who create a [wet-haired and dynamic beauty look](https://www.trendhunter.com/trends/il-pranzo-campaign). Model Giedre Dukauskaite pulls off wet and messy tresses while pulling off a makeup routine that consists of heavy brows, bronzed cheeks and neutral lips. Borrowing from androgynous styles, Grazia Germany‘s 'American Beauty' exclusive is effortlessly cool and is reflective of today's generation. Rather than opting for fashions that are heavy with ornamentation, today's youth is embracing a "[less is more](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit)" motto when it comes to their wardrobe. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** There is an opportunity to disrupt the fashion industry by offering gender-neutral clothing options that cater to the tomboy-themed style seen in Grazia Germany‘s 'American Beauty' editorial. - **Minimalist Beauty:** There is a disruptive innovation opportunity in the beauty industry to create makeup and hair products that embrace the wet-haired, messy tresses and neutral makeup look showcased in Grazia Germany‘s 'American Beauty' editorial. - **Youthful Fashion:** The fashion industry can benefit from embracing a more effortless and minimalist aesthetic, catering to the younger generation's preference for a 'less is more' wardrobe, as seen in Grazia Germany‘s 'American Beauty' editorial. ### Sectors Adopting This - **Fashion:** The fashion industry should explore ways to offer androgynous and gender-neutral clothing options to cater to the tomboy-themed style seen in Grazia Germany‘s 'American Beauty' editorial. - **Beauty:** Beauty brands have an opportunity to create innovative products that embrace natural and minimalistic looks, inspired by the wet-haired, messy tresses and neutral makeup showcased in Grazia Germany‘s 'American Beauty' editorial. - **Youth Fashion:** The youth fashion industry should focus on offering effortless and minimalist clothing options that align with the younger generation's preference for a 'less is more' wardrobe, as seen in Grazia Germany‘s 'American Beauty' editorial. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)