# How-to-Fashion Videos American Apparel Launches YouTube Style Movies By Shelby Lee Walsh | Published 2009-08-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-youtube References: [adverblog](http://www.adverblog.com/archives/004012.htm) & [store.americanapparel.net](http://store.americanapparel.net/rsa0300.html) With more ways to wear and colors to choose from than you can shake a stick at, [American Apparel](https://www.trendhunter.com/trends/tryon-haul-lens) has a grasp on the versatile clothing market. One of their most popular editions to their hipster-loved chains is the [Le Sac dress](https://www.trendhunter.com/trends/the-shirt-dress-collection). This dress is completely customizable because it can be worn in more than 14 different ways! It also comes in more colors than you can shake a stick at. It’s a lot less complicated than it seems, but if you are still left in the dark with regards to how you should rock this dress, check out the handy videos American Apparel has posted on [YouTube](https://www.trendhunter.com/trends/roblox-dress-to-impress) so that you can figure out how to wear it! ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 40% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Versatile Clothing:** Opportunity for brands to design and market clothing that can be worn in multiple ways, allowing consumers to customize their style. - **How-to Videos:** Potential for businesses to create instructional videos on platforms like YouTube to demonstrate product usage and increase customer engagement. - **Customizable Fashion:** Disruptive innovation opportunity for companies to offer customizable fashion items, empowering consumers to personalize their clothing choices. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can embrace versatile clothing to provide customers with more options and expand their product offerings. - **E-commerce:** Online retailers can leverage how-to videos to educate customers on product usage and enhance the online shopping experience. - **Fashion Technology:** Fashion tech companies can explore the development of customizable fashion solutions, combining innovative design with personalization options. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Accessible Fashion Tours](https://www.trendhunter.com/trends/walmart-style-tour.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)