# Mandatory Primness The American Apparel 'The New Standards' Dress Code Manual is Specific By Vittoria Natarelli | Published 2010-06-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/american-apparel-the-new-standards-dress-code References: [buzzfeed](http://www.buzzfeed.com/awesomer/the-american-apparel-dress-code-manual) The American Apparel 'The New Standards' dress code manual is extremely specific, detailing everything from [clothing choices](https://www.trendhunter.com/trends/primark-never-basic-campaign) to personal hygiene. American Apparel has been under some harsh criticism lately with several examples of company information being leaked. It is interesting how specific they are. The best example is the page that outlines personal hygiene. You certainly can't claim the American Apparel "The New Standards" dress code manual is vague. **Implications** - In the last few years, American Apparel has been a staple of many news stories for the way the economic downturn has effected the company, but one thing that be said for certain about AA is that they developed an entirely new [advertising aesthetic](https://www.trendhunter.com/trends/legitimate-you) that is not only instantly recognizable, but often duplicated. 'The New Standards' dress code is part of the reason their advertising represents their brand so well. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 73% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Specific Dress Code Manuals:** Companies are creating extremely specific dress code manuals, detailing clothing choices and personal hygiene. - **Advertising Aesthetics:** Companies are developing unique and instantly recognizable advertising aesthetics that represent their brands well. - **Leak Prevention:** Companies are implementing measures to prevent the leak of sensitive company information. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can utilize specific dress code manuals to create a consistent brand image and customer experience. - **Marketing and Advertising:** The marketing and advertising industry can benefit from developing unique advertising aesthetics that differentiate brands and make them easily recognizable. - **Cybersecurity:** The cybersecurity industry can offer solutions to help companies prevent the leak of sensitive information and protect their brand reputation. ## Related on Trend Hunter - [Liberated Airway Dress Codes](https://www.trendhunter.com/trends/british-airways.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Airline Policy Revisions](https://www.trendhunter.com/trends/spirit-airlines-bans.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)